Firstly, congratulations on achieving such a remarkable milestone in your life! The sense of pride that you will be carrying from here on is going to be incredible. As fellow digital marketers, my piece of advice to you would be to ensure that any eort that you make towards brand building, you should not look at it from just the lens of how successful your campaign was. Rather, look at the type of brand recall value that it has created. One can achieve this only by prioritizing research and understanding consumers at a ground level. Consumer behavior analysis is increasingly proving to be an important tool to understand customers. By looking into consumer psychology and the forces behind the customer buying behavior, one can craft new products and marketing campaigns as well as increase profitability. Get to know your consumers better by interacting with them at every touchpoint, watch out for their brand frustrations and, most importantly identify their needs and expectations! All the eorts that you make to collect the final data will eventually help you strengthen your knowledge and expertise, thus enabling you to envisage your customers’ changing behavioral patterns easily and make directional marketing eorts. Remember, you had the focus and grit to come this way. Nothing can stop you now! I wish you all the very best!
Congratulations to each one of you and your loved ones for the successful completion of the program in these challenging times! You are now equipped with the most relevant skills in digital marketing and communication. Be the change you want to see. Every drop in the ocean matters. Dream! Be ambitious! Taste success and failure Be a lifelong learner! Wishing you the best in all your future endeavors! Stay strong and be yourself.
I’d like to congratulate all the MICA graduates and give a special mention to all the award winners. You’ll are now equipped with the best industry-relevant skills in the domain of Digital Marketing and Advertising. So make sure you’re putting them to use and excel in all the phases of your professional and personal journey.
Cherish the journey you’ve had with us and create an extraordinary journey full of growth and prosperity ahead! All the best everyone and congratulations on achiving this marvelous achivement!
Professional Journey
In the last 12 years of my professional journey, I have travelled across many metros of India, working in blue-chip multinationals (such as Mahindra, Dr Reddy's, and Dabur). My experience spans multiple sectors: Cleantech, Automotive, Electric Vehicles, Pharma, FMCG & Foods, where I have built consumer-focused businesses and brands. Currently, I am heading the Marketing function at the Indian subsidiary of Mayora Indah, one of the largest food and beverage MNCs of Indonesia.
upGrad Journey
The Digital Marketing course at upGrad helped me to consolidate my professional learnings with new age marketing tools. It was a challenge managing my professional work and family duties, while pursuing this course. But the superb content and awesome course instructors kept me engaged throughout the course.
Professional Journey
I have been working with Frootle India Pvt. Ltd. where I was more involved in traditional marketing and I have cracked deals with big B2B industries and was able to manage the entire territory.
upGrad Journey
I was involved more in traditional marketing. This course has helped me immensely by delivering digital efforts and building a brand online. I have now decided to pursue my career in digital marketing. Thank you upGrad and MICA for letting me know what I love doing.
Professional Journey
Having 10+ years of experience in Marketing
upGrad Journey
Good.
Professional Journey
Have worked with food brands and jewellery brands, so research in these areas is good.
upGrad Journey
Flexible, updated knowledge.
Professional Journey
As a BHM graduate, I worked in Muscat for 2 years as a restaurant supervisor, achieving 3 employees of the month during that time, and achieving monthly sales of 10,000 OMR for an entire year. At present, I am handling my family business.
upGrad Journey
I learned a lot about digital marketing while I was doing the upGrad course for a year. I met new people and made friends from different countries and states. Chirag, Sheron, and Narinder were the best coaches and mentors. They were calm, polite, and very helpful. Amazing experience.
Professional Journey
I started my career as a digital marketing executive at THINK3D, a 3D printing company and learned everything about digital marketing on the job through my mentors at the organisation. Through upGrad I could get to the roots of the concepts and understand digital marketing better which made me plan my strategies for my organisation.
upGrad Journey
upGrad course was a worthy investment for me as I am a newbee in this industry. I could learn from industry experts and gain knowledge on many different concepts and strategies.
Professional Journey
Having been a non-marketing person working among marketing gurus with 25+ years of experience has made me learn areas of marketing. With such mentoring, I got quick progress to a leadership role in a branding team.
upGrad Journey
However, much I learnt marketing from gurus, I lacked the basics. upGrad gave me that missing knowledge and taught me a few marketing techniques that we were not using on a regular basis, along with SM tools etc. Journey with this course opened my horizons of functionality in a branding and marketing team.
Professional Journey
Fresher
upGrad Journey
I was a fresher with no prior knowledge about Digital Marketing and now after completing this course from upGrad, it has taught me so much that I can even earn through this course. I feel everyone should try this course because it teaches so much – from web designing to creating ads, SEO, SEM, and so much more. The live projects were the best part of the course. So, it was indeed an amazing journey!
Professional Journey
It has been a great journey since I joined upGrad. I picked up some key skills. It was a creative way to study. upGrad has upgraded my life.
upGrad Journey
I have upgraded myself with the digital marketing course.
Professional Journey
I successfully completed more than five years with Zomato, which was a start-up then and there was a hustle in the environment. I learnt a lot and I consider that the most successful part of my professional life.
upGrad Journey
Because of my interest in digital marketing, I left my job and pursued this course. I must say the faculty that was provided to the students throughout the course was impeccable. They made our learning much more fun!
Professional Journey
1.5 years into sales, I have seen many numbers, some good, some bad.
I enjoyed interacting with clients and closing a good deal. I was working with Kenneth Cole Brand where I scored 100% in the Mystery Audit. And it gave me a new domain to explore for my career choice. But all this while Digital Marketing is something which was there in me to learn and pursue since my MBA days, and with upGrad and MICA, I could go ahead and get a deeper understanding into it.
upGrad Journey
I was working in the sales department and wanted a major change into Digital Marketing. upGrad helped me with a great program to learn more about it in detail and take my first step into Digital Marketing. Now I am doing my internship and hopefully soon enough will start with a job into that domain.
Professional Journey
CA to Advertising
upGrad Journey
It has been great.
Professional Journey
Team Lead of the Spatial Experience Design team, responsible for designing, curating, and executing Experience Centres for the top real estate developers of India.
upGrad Journey
I plan to pursue a job in marketing and this course helped in becoming a stepping stone in my path towards a career change.
Professional Journey
The journey was smooth, great mentors, and industry knowledge was covered well. Got a great overview in web analytics to understand the GA dashboard, reading the data, etc.
upGrad Journey
Great experience.
Professional Journey
Amruta Kamble is an entrepreneur who is passionate towards providing hands-on education to school children. She is the Founder of Experiential Learning Enterprises- ELE Activities. It is an organisation where enthusiastic like- minded teachers/ entrepreneurs work jointly and contribute towards meaningful learning for school students. Amruta comes with an experience of 8 years. She along with her team of 25+ teachers have positively impacted more than 25,000 children from 18+ leading schools in Pune by organising 250+ hands-on activities. She has played a pivotal role in organising children’s international events namely, Bookaroo – The Children’s Literature Festival with international authors and storytellers in the year 2013 and 2015 in Pune and Goa, the International StoryTelling Festivals in the year 2015 and 2018 in Pune. Her 5 years of experience of working with a leading Media Group in Pune – 'Sakal', coupled with an MBA in Media Management from the Symbiosis International University brings with her profound knowledge and experience in business development and organising events.
upGrad Journey
Has helped me in having an online presence for my business.
Professional Journey
In my current stint with SAFL, RED FM ensured 100% profitability of all stations from the day of launch. 1. Single handed closure of NATIONAL DIGITAL ACTIVATION with HDFC bank across 65 markets, in peak covid times when ad revenues were running low. It was the highest revenue national deal closed locally. 2. Received Most Profitable New Station award at the national level, competing against 70 stations across the network, in the first year of operations. 3. Also received the Award of Most Promising Person of the Year on personal front.
upGrad Journey
upGrad has been a very enriching journey with lots of learning, both personally and professionally. I see myself using the learning daily to grow within my current organisation and in the open job market especially with few brands I am personally keen to work with and confidently seek a better package using negotiation skills and also up-selling myself. Challenge is to make time for the course with an ongoing job but the team and my buddy Anjali were helpful to address my issues promptly.
Professional Journey
My professional journey till now was amazing. I have joined as an associate and within a year promoted as a Team Manager.
upGrad Journey
The Journey at upGrad was amazing. Got to upskill and learn new things. All the sessions were useful.
Professional Journey
I am a marketing technologist at Tensax Innovation, Jaipur. I joined the company as a marketing intern but now I am a marketing technologist. I have brought 20% of clients over the table and also joined the newest project of the company which is the AI academy.
upGrad Journey
It was a great experience to be a part of MICA and upGrad. The last 11 months, it has been a hustle, managing work and studies simultaneously, but it has been equally rewarding and I thank the following for this experience.
Professional Journey
Received an award at an organisational level as a top performer. Company-wide recognition for successfully leading and initiating customer communication, retention, and digital enhancement initiatives at Tata Capital. Launched the first-ever customer survey at Tata Capital.
upGrad Journey
The experience has been very enriching. Courses were designed to be practically focused to give a hands-on experience. Guidance from industry mentors played a key role in understanding digital marketing from an expert's point of view. The course was well structured and helped me add value via learnings at my current organisation.
Professional Journey
Good learning experience with upGrad and I learned many things.
upGrad Journey
It was a good learning experience with upGrad and mentors were nice.
Professional Journey
Successfully leading a team of 28 Senior Analysts. Managing e-commerce campaigns for top FMCG companies with an improvement in performance by 35% MoM. Broke the record of highest revenue earned in a quarter.
upGrad Journey
The experience was wholesome. Projects were practically oriented. All case studies were relevant and informative. Industry expert guidance was helpful throughout the course. It has helped me understand digital marketing from a full funnel point of view.
Professional Journey
NA
upGrad Journey
NA
Professional Journey
It has been decent.
upGrad Journey
Good, quite an experience.
Professional Journey
Social Development and Communications professional with hands-on experience in the domain of social development, funding, program management, media and
communications.
upGrad Journey
The journey was filled with fun and learning.
Professional Journey
Well! There is no professional journey as of now. I graduated in the year 2020 and right after that I enrolled in this Digital Marketing program in 2021. Recently I joined an organisation called Performics and I am glad I was able to, since I did not believe I would be able to crack an aptitude test as well as the interview of such a good organisation. So yes I can say that cracking that interview was an achievement for me and I am very much proud of the same.
upGrad Journey
My upGrad learning journey was great! Had a great time getting all that knowledge of Digital Marketing from various experts like Siddharth Deshmukh, Dr. Falguni Vasavada, Dhaval Joshi, Joydip Ghosh, Pranay Shelar, and many more. It was fun and challenging doing all those projects keeping those deadlines in our mind. It was a great experience all together. Also, thanks to upGrad which helped me in getting various job opportunities through which I successfully landed a job.
Professional Journey
Performed SEO for three keywords which were ranking on the first page of SERP.
Increased organic traffic by 43%.
Implemented CRO strategy which increased leads by 37%.
Won performer of the month for two consecutive months.
upGrad Journey
upGrad learning has helped me to overcome my fears to make a statement in the professional corporate world. Also, it enabled me to upskill and perform better in my role.
Professional Journey
SUMMARY:
3 years of successful experience in Digital Marketing,
Customer Service, Insurance Operations and Research Work.
Recognised consistently for performance excellence and contributions to success in industry. Strengths in Digital
Marketing, Insurance Operations and Customer Service
backed by training in Financial Services.
ACHIEVEMENTS & AWARDS:
Awarded with ‘Certificate of
Appreciation’ for handling clients
in the month of Oct-Nov 2019 by
Netsurf Communications Pvt. Ltd.
Awarded with ‘Certificate of
Appreciation’ for handling clients
in the month of June-July 2019 by surf Communications Pvt Ltd
Awarded with "Certificate of
Appreciation" for Handling Clients
in the Month of June-July 2018 by
Netsurf Communications Pvt. Ltd.
Participation in “HORIZON”,
the national level management
fest organised by Mohan Lal
Sukhadia University, Udaipur as a
volunteer in the year 2014.
MAT Score 90 percentile in
December 2011.
PROJECTS:
A study on Customer Services of IDBI Bank with special reference to SBI Bank in IDBI Bank, Udaipur, for 2 months.
A study on analysis of Mutual Funds v/s other investment
avenues in Birla Sun Life Mutual Fund, Udaipur, for 3 months.
CERTIFICATION:
Completed the Fundamentals of Digital Marketing from Google Digital Garage.
Completed Google Ads Search certification
from Google Skillshop.
Completed Google Ads Display certification from Google Skillshop.
Completed Information Technology training course conducted by the CIRC of ICAI, Udaipur. –
Attended the Orientation Programme conducted by CIRC of ICAI, Udaipur.
upGrad Journey
N/A
Professional Journey
My professional path has been very varied. I have tried different roles in the past only to love what I do now i.e., Brand Management. I believe my previous experience has only helped me gain knowledge and apply it in the current scenario. I always had a creative bent and hence I use my creative skills in a unique manner to strategise, plan, and execute marketing initiatives.
upGrad Journey
The Digital Marketing course that upGrad offers is the most relevant course in today’s times. The course knowledge gained can be applied in various ways and in multiple streams. As Digital Marketing is now 80% of marketing in comparison to traditional marketing, it is important to know the basics before strategising the marketing plan. upGrad helped to upskill and with my course knowledge, I am now able to plan and execute social media campaigns with the help of insights and data.
Professional Journey
Na
upGrad Journey
Learning with upGrad was a very enriching and impactful experience. From not knowing anything except theory about Digital Marketing, I learnt the real time application of concepts at upGrad. I am now considering a full-time career in this field. I will miss the challenges of weekly assignments/projects and the deadlines that came with it.
Professional Journey
Have worked at start-ups like Zomato, Milkbasket, Sarva, and Snapdeal and have scaled things from 0 to 1.
upGrad Journey
Learning at Mica x upGrad helped me put structure to my marketing plans and execute things in a planned way. Thanks to mentors like Sidharth at DBA.
Professional Journey
I have experience in financial services at large multinationals. I have demonstrated an affinity for establishing meaningful client relationships necessary for collaboration. Conferred with "Encore Kudos Award" for outstanding performance and fulfilling challenging requirements of a $500+ million company. I have shown expertise in data analysis, market research and strategic planning for global companies. I have exhibited excellent multi-tasking skills in a high-pressure work environment with high attention to details and thinking out- of-the-box.
upGrad Journey
upGrad has offered me a chance to switch careers from finance to digital marketing. I have learned several tools. Learning from SGC and live sessions has been helpful. Support from upGrad helped me to manage my course during difficult times. I plan to use my client handling expertise and collaborate with the skills I learned from this course to pursue my aim of being a digital marketeer.
Professional Journey
I have finished 3 projects successfully and could be able to fulfil the dreams of 57 families and bring smiles on their faces and look forward to achieving more milestones.
upGrad Journey
This is a wonderful program and this program helped me to learn new things and explore new depths in Digital Marketing which helped me a lot in my career.
Professional Journey
Having 10 years of experience, I have worked on various kinds of projects, graphics, 3d visualisation, product promotion videos, company history wall, wayfinding, etc. Recently, I have also prepared interior design for a virtual experience centre for my recent company's products.
upGrad Journey
It was an insightful experience learning with upGrad's learning modules. I liked the way content was delivered and the course structure.
Professional Journey
I have been working in the gem and jewellery sector and in the last 4 years, I have been an efficient diamond grader and a jewellery developer.
upGrad Journey
The experience was good. I learnt a lot with respect to digital marketing and in the future, this will help me while launching my own brand.
Professional Journey
Post MBA, I have had the good fortune of being in the marketing function with Bajaj Auto limited under the brand Pulsar. I am currently a central planning manager for special projects strategy in Aditya Birla Fashion and Retail with Pantaloons.
upGrad Journey
upGrad learning has been a roller coaster. Overwhelming content and really application based.
Professional Journey
I am a part of the core team of The Minimalist Instagram page which is a popular page on Instagram. Many concepts I have written were well appreciated by the audience.
upGrad Journey
It was good.
Professional Journey
I have started my career after completing my MBA in Marketing. First year was purely into sales. After that I explored other areas of marketing and then I got the chance to work in a digital marketing company as a content creator. After learning more areas of digital marketing, I explored an opportunity to study it from MICA and now I feel more confident to move forward in my career with this degree.
upGrad Journey
When I started learning from upGrad I did not expect it to be so good, but with the help of industry leaders and great content, I am able to understand all the areas of digital marketing. I must say upGrad has the best support, they immediately answer all the questions and solve problems. The best learning experience I can get is only from upGrad.
Professional Journey
There's a lot more to come in terms of my career. For starters, upGrad assisted me in obtaining an internship with a well-known marketing firm. I'm overjoyed that the agency has given me the responsibility of managing multiple projects at once, and I'm excited to get started.
upGrad Journey
This course has managed to help me choose a particular path that will only take me to a particular position, i.e., forward.
Professional Journey
NA
upGrad Journey
It was challenging yet a great learning experience!
Professional Journey
I have won ‘Indian Woman Entrepreneur’ award 2021 which is a big achievement.
upGrad Journey
upGrad has been very informative for my career.
Professional Journey
I have done my B. Tech in 2015 from JNTU. I tried enhancing my skills. I learnt some coding and basic SEO. I have 4 years of experience. I am currently working in abc Assignment Help as a SEO executive.
upGrad Journey
Advanced Certificate in Digital Marketing and Communications.
Professional Journey
Got two internal awards from the company during my 2 years here. Helped with two website revamps and one brand relaunch initiative. Wrote social media, email, and blog content. Additionally helped create content for some paid campaigns.
upGrad Journey
My journey with upGrad helped optimise my learnings with my company and helped with understanding more about the intricacies of digital marketing. upGrad deepened my knowledge and helped me realise how I can better go about my work. What I will miss most about the course is the way we can address any doubts or queries we had and get it clarified immediately as well as the live webinars. Post upGrad I am looking for opportunities to better develop my skills.
Professional Journey
-
upGrad Journey
Overall great experience!
Professional Journey
A digital marketeer with almost three years of experience and becoming someone who passionately sees through the eyes of an advertiser and marketeer has been intriguing. Working for big clients and managing their accounts has been nothing short of a learning curve.
upGrad Journey
upGrad and MICA was a fruitful experience consisting of many new learnings and different outlook on my career. The teaching faculty and the mentors have really shaped my thoughts and carved me to a better person professionally.
Professional Journey
My professional journey is characterised by learning – amidst all challenges, setbacks, confusion, I have tried to be aware and curious. Before upGrad I was studying to become a CA (not my cup of tea!), I have learnt Korean, I have been a freelance fashion photographer, and I am also associated with U&I Bangalore as an English teacher for students from underprivileged backgrounds. Digital Marketing allows me to be creative in the best way possible and I cannot wait to apply my learnings in future projects!
upGrad Journey
I have enjoyed every moment of my journey with upGrad, even when things were a bit difficult to manage. I really appreciate the research that went behind the study material and that it was always backed by great examples and case studies. Overall, the course is thorough and complete. I would like to thank all the professors, industry experts, teaching assistants, career coaches and the support staff for their invaluable contribution!
Professional Journey
It has been good and amazing.
upGrad Journey
It has been a really exciting and good journey with upGrad.
Professional Journey
Trust the journey. That is what I have learnt!
upGrad Journey
It was good. Loved the flexibility in terms of learning.
Professional Journey
Star Employee of the Month – NielsenIQ;
Marketeer of the Month - upGrad
upGrad Journey
Good.
Professional Journey
Got certified as a Facebook media buyer and of course earned a certification on Advanced Digital Marketing and Communication. Worked with several clients from India, Australia, and United States, across Edtech and Ecommerce segment as digital marketeer and social media marketeer. Currently I am working with Group M under Paid Social, trying to experience the agency level work environment.
upGrad Journey
Had a great experience learning with upGrad and MICA. The study and teaching materials are up to industry standards and relevant to the current market requirements. Teachers and mentors were helpful and guided us through all academic/market and career related queries. upGrad buddies were very helpful in resolving other non-academic issues.
Professional Journey
I started as an Office Assistant and after working under the marketing department was finally promoted to Business Development (BD). I have been into BD since 2010 and really enjoying my work. During this tenure, I have executed approx. 20 crore orders. I am proud of everything and for every single opportunity that was given to me to prove myself in Smart Controls.
upGrad Journey
So truly speaking, I was a little unsure about pursuing the course and had a doubt if I would be able to complete it with my job but upGrad has not only helped me to develop my skills but also has given me the opportunity to learn many new things with ease. I am truly thankful for it. I am sure that whatever I have learnt here will help me to handle the upcoming future challenges in a better way. Thank you upGrad for the wonderful sessions and projects; they have not only helped us to gain theoretical knowledge but also helped us to apply our learnings, which was great. Thank you once again.
Professional Journey
Not yet
upGrad Journey
This course was a lifesaver. And my journey was an absolute roller coaster. I learned a lot through its ups and downs. So thank you upGrad.
Professional Journey
Accountant – 6 years of experience and Digital Marketeer – Freelancer (1 project in hand)
upGrad Journey
upGrad has given great learning experience, live projects, and live sessions.
Professional Journey
Being able to work at a start-up at the beginning of my career provided me the opportunity to deal with different challenges at the same time. The experience that I got while working on multiple projects in different fields proved to be quite insightful. During my time at my previous company, we had a chance to work with Flipkart for their new product range which was quite thrilling. Apart from that, acquiring new skills and upgrading yourself was a must and that moulded my skill set.
upGrad Journey
After leaving my last company I felt there was a need to improve myself more on the technical side and upGrad proved to be the right choice. The Digital Marketing course offered everything that I wanted to learn. Professors and faculties from MICA and instructors from various industries were helpful throughout the curriculum. I like the learn and apply part of the program where we were able to apply the knowledge we learned and that boosted the confidence. Post upGrad I want to apply for a job in a marketing firm where I can hone my skills further and grow as a digital marketeer.
Professional Journey
A qualified double masters in retail management and fashion merchandising with rich experience across sales, visual merchandising, operations, and client servicing. Created effective retail procedures to ensure meeting business objectives. Strong knowledge of retail management best practices. Keen follower of latest fashion trends and upcoming developments in social media.
upGrad Journey
It was an incredible experience with upGrad with honest and disciplined learning. I have done many online programs during the last two years, but this program is different. The program material, level of quizzes, project work all was designed considering one’s learning speed, workload, and capacity to achieve. The best part was that I learned digital ads during the course work, which helped me to understand various social media platforms and their applications in marketing and advertising. We learners also got a chance to connect with other enthusiastic people across the globe during the mentor sessions of the program. It was indeed a great practice knowing how people are evolving themselves in the world of digital marketing. Thanks to wonderful mentors, who provided generous support throughout the program. I must insist on people taking this program and have faith in upGrad. If you are looking for magic to happen in your thinking towards digital marketing and social media, then this course is best to accomplish!
Professional Journey
.
upGrad Journey
.
Professional Journey
I am an MBA in marketing graduate. I started working in 2011. Grew up in Oman. My first job was in a building materials company, Darvish Group. In 2015, I joined Saud Bahwan Automotive where I worked for brands such as Toyota and KIA for B2B vehicle fleet sales.
upGrad Journey
I wish to change my career path to digital marketing.
Professional Journey
Managing multiple brands across multiple platforms at a marketing agency.
upGrad Journey
I had a great time learning new things and improving myself with each day.
Professional Journey
Hands-on experience on social platforms like Facebook, Google, etc.
upGrad Journey
Live paid campaigns on Facebook, Google with SEO, SEM, Marketing Analytics, etc.
Professional Journey
As a dynamic media sales specialist with 14 years of professional experience in sales, client servicing, and building client specific solutions to accomplish revenue targets, I have honed my skills by managing revenue targets and impact properties of channels like MTV, Comedy Central, and Vh1. I have spearheaded revenue monetisation on marquee shows like MTV Roadies, MTV Splitsvilla, The Stage, BFF with Vogue, Shark Tank, Friends, across various sets of clients. I have successfully managed to bring in title sponsors, new and unconventional clients on board year on year with around 30% contribution in total revenue.
In addition to this, I was nominated for the Young Leader Development Program at Viacom18 and undertook PGP training at MICA, Ahmedabad under the aegis of this program and incubated new ad-formats for VOOT. I am of the firm belief that one should keep honing their skills and learning curve. Hence, I pursued and successfully completed Advanced Certificate in Digital Marketing and Communications from MICA and upGrad.
upGrad Journey
After 14 years of working with broadcast media (TV sales), I was looking for digital opportunities as a natural progression and hence opted for a Digital Marketing course with upGrad and MICA. The course helped me to understand the nuances and techniques of the digital domain, made concepts more discernible and gave talking points with the prospective companies. The knowledge that I gained over the course helped me switch jobs to a digital company. I miss the whole classroom learning and back to school learning and working on exciting projects.
Professional Journey
Started with account management, moved to pre-sales, then marketing, and now finally product management. I dove head-first into SaaS products with no clear goal in mind -- but to learn everything I could. I have finally found my sweet spot!
upGrad Journey
The course was different (in a good way) than what I expected. I have learned from REAL professionals in the industry, and that is invaluable!
Professional Journey
Did an internship with Doordarshan, conducted Vox pop for a movie, noted down key points in an interview with the then IT and Telecom Minister Shri Ravi Shankar Prasad.
upGrad Journey
I got hands-on experience here and am looking for a job now.
Professional Journey
My professional journey has been thrilling with lots of ups and downs.
upGrad Journey
My upGrad journey has been amazing and I got to learn a lot.
Professional Journey
I was a QA Analyst when I started my career. My journey from a QA Analyst at an MNC to now being an Assistant Product Manager at TTT has been a rollercoaster. I joined TTT as their only QA and Product Analyst.
– I established their QA system including a test automation suite from scratch. I built and led a team of 4 testers before completely moving into Product.
– I built their analytics side of things for multiple products, including mobile applications and websites.
– I found a very creative way for data collection surveys in the form of quizzes and other activities.
I feel very proud to look back at my journey so far and how much I have grown.
upGrad Journey
My upGrad journey has been wonderful so far. I have managed to secure what seems like the highest marks I have ever gotten in my life. I developed a very skill-focused approach to my learning, which kept me motivated and going, especially in the difficult times of the pandemic. In a way, this course saved me. I had a clear goal set in mind before joining the course. And I am extremely proud to announce that this course has helped me get a promotion at my current workplace.
Professional Journey
I was into Sales Strategy for Bentley Systems after moving out from my Central Govt. job. Did well and was promoted and asked to head a few verticals for the SEAPac territory. After 11 years of total service, came back to India and started a journey as an entrepreneur.
upGrad Journey
I took this course for a simple reason of not getting further fooled by the so-called freelancers in the digital marketing space. Learn things well.
Professional Journey
I have been working for the past 6 years in marketing and sales. For the last 3 years, I have been working in Muscat, Oman. Currently, I am handling end to end marketing, branding, and new software requirements for my current organisation. I have done the entire website renovation for the Oman and Qatar branches of my current company. Finally, coming from a software background, in the past 2 years I have implemented and managed the entire project for implementing CAFM, CRM, and ERP software for my current organisation.
upGrad Journey
upGrad helped me to enhance my knowledge and skills in digital marketing and branding.
Professional Journey
I have had work experience in Operations and Sales in a construction company. I was awarded the 1st prize in Public Relations in my undergraduate college fest 'Vistas'.
upGrad Journey
It has been a good journey overall.
Professional Journey
Na
upGrad Journey
Na
Professional Journey
My professional journey has been an interesting one. Worked as an Architect for 7-8 years and then switched to marketing. Currently working as a Brand Solution Manager
upGrad Journey
upGrad’s Digital Marketing program helped me make my biggest career switch from architecture to marketing. The Digital Marketing course helped me a lot to make a smooth transition from one profession to another.
Professional Journey
It has been a great journey with lots of challenges which brought a great upliftment and growth in my career. upGrad played an important role in it. The learnings from digital marketing made me acknowledge the digital opportunities which could be executed. THANKS FOR EVERYTHING!
upGrad Journey
The learnings from digital marketing made me acknowledge the digital opportunities which could be executed. THANKS FOR EVERYTHING!
Professional Journey
Team Lead in the Spatial Experience Design team. Executed end to end design and execution of Experience Centres for major real estate brands across India.
upGrad Journey
I learned how to market myself and the product.
Professional Journey
I have just joined this company but they found me eligible to handle multiple foreign clients and I am happy doing my work.
upGrad Journey
The upGrad team is always supportive. I found my job directly but the impact of MICA and upGrad helped me achieve my goals.
Professional Journey
I have an exciting entrepreneurial journey of 5 years into the FMCG manufacturing industry along with 2 years of job experience in online b2b and b2c portals.
upGrad Journey
After a gap of 3 years due to personal commitments followed by covid, I was trying hard to re-enter the industry. I joined upGrad’s digital marketing course to regain my confidence which I lost due to the gap and failure I faced in again approaching the companies of my interest. The course here is well designed to give us hands-on industry knowledge through various projects lined at the end of each topic. It also gave us a good experience of every vertical of digital marketing enabling us to have it all in one platter.
Professional Journey
I am a Senior Technical Writer with over 10 years of experience.
upGrad Journey
It has been a great learning experience.
Professional Journey
I started as a content creator in a news media agency, later did an HR internship and later moved into the field of marketing! For me marketing is a fun learning sector, where you explore, and you steadily learn. There is always something new and happening around! Speaking about achievements when I was working in the Muskurahat Foundation as a marketing executive, I learned a lot over there. We had a project which was conducting exams for the kids after a two year learning gap! Too many challenges, too many obstacles, but when we received positive feedback from the kids and tutors that was a satisfaction for me!
upGrad Journey
upGrad’s Digital Marketing course was a game changer. Learned things that I always wondered about how it’s done! The best part was when I got to execute it myself on a practical level!
Professional Journey
I started my career as a sales executive at Standard Chartered Bank. I moved my career as a media professional after completing PG Diploma in Media Studies (Film and TV) from the University of Calcutta with a first class. I worked with several broadcasting companies and production houses as programme executive and content producer. I started work in digital media a few years back. Parallelly, I like to work as a freelance digital marketeer in the content sector for various companies. Filmmaking is my passion.
upGrad Journey
The learning design of upGrad is completely new and of course innovative too. I faced a huge challenge to complete the module within the schedule. Several times I have missed the deadline due to my official engagement as well as my commitment to personal clients. I am just always focused on learning and understanding the core value of the subject matter. I want to share one of my achievements here. We did a project on the SEM campaign. I did it for a search ad for upGrad. That campaign received 10% CTR whereas industry standard CTR is just less than 2%. I do miss the SGC along with the guidance of our industry professionals. One thing I want to add here: is it possible to work on a number of real-life case studies under the guideline of industry professionals?
Professional Journey
I started my journey in the creative field around 10-11 years ago. Started my career as an assistant freelance film editor, then with Sony as a promo editor. For the past 6 years, I have been working with Zee looking after on-air promotions for the Zee Cinema channel.
upGrad Journey
I had great experience learning. It helped me a great deal learning how to market/promote services digitally using different modes.
Professional Journey
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upGrad Journey
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Professional Journey
Started working as a content writer in 2016. Sole copywriter for Saint Gobain India. Won awards for my work (MADDYS, Afaqs, Big Bang Awards, Pepper Awards, etc). Graduated to a senior content writer at my 2nd ad agency, and then got promoted to Copy Team Lead (managing 4 members for 30 brands including Wildcraft, Myntra, Vestian Global, etc). Joined Dentsu Webchutney as a Creative Strategist in 2020, worked for Google Editorial India. Now I will be joining Sparkle India (an eco-friendly sanitary napkin brand) as Senior Brand Manager. Very proud of my trajectory, how I've diversified my skill set, and the pan Indian clients I've worked for. It's been a great ride and I've enjoyed every minute of it!
upGrad Journey
Before upGrad, I was specialising only in content/copywriting. I had limited exposure to SEO, SEM, PR, running ads, making ad campaigns, etc. Now, I'm able to make my marketing campaigns more holistic – I'm able to analyse it from every angle and make more informed decisions. upGrad has given me a great platform to learn every aspect, and it's been a great experience!
Professional Journey
Over the last 15 years of experience, I have gained an in-depth understanding of developing and implementing branding, communications, and marketing strategies both traditional and digital. Have gained a deep understanding of research methodologies and finding actionable insights that lead to building effective campaigns. Worked on FMCG, Fashion, Finance, Agri, Health Care, Pharma, Auto, and Building Materials.
upGrad Journey
I have joined Star Health Insurance as Head of branding and communication. All that I learned at upGrad and MICA is so useful here in this role.
Professional Journey
I have done a digital marketing internship of six months and have also worked as a freelancer for 3 months. I have cleared various certification exams such as Google Ad Search, Google Ads Display, Google Analytics beginner and advanced certifications, SEMRUSH certifications, LinkedIn certification exams, etc.
upGrad Journey
The journey at upGrad has been very enriching so far. I thoroughly enjoyed the live project parts of the course where we had to submit the projects/assignments within a given deadline and the way the whole course has been structured. I have opted for all the specialisations and so far have scored around 87 percent in the specialisation course, which is lower than what I had scored in the core program (91 %). The support teams like upGrad technical team and student support team also helped me a lot whenever I mailed them. The upGrad buddy was also very friendly and supportive.
Professional Journey
Case study competitions
Semi-finalist, Bond with Pidilite, Pidilite 2021
Finalist, Hello Hygiene, Pee Safe
upGrad Journey
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Professional Journey
I have 2 years of job experience with 5 years of entrepreneurial experience in manufacturing.
upGrad Journey
I have joined this course of Digital Marketing to fill in the knowledge gap after taking a break from work for 3 years. The course is well designed to give hands-on experience to the various verticals of digital marketing and help any newbie like me to gain the lost confidence in self. The extra career support has also helped me improve my communication a lot and is helping me tackle questions in interviews well.
Professional Journey
It's literally been a roller coaster. I have explored a lot of fields in marketing and love it. Started with business development, graphic designer, sales executive, social media. But my love for marketing is immense, it's something I feel I know well and can go ahead with.
upGrad Journey
My upGrad journey was decent.
Had various tasks to perform and website building was one of my favourites.
Professional Journey
My professional journey is in the field of social work not in the digital space. I've been working as a freelancer for the non-profit sector ideating, planning, and helping to implement social projects that make a difference in people's lives. All my projects have been successful in terms of meeting the objectives set for them. I am associated with the Federation of Indian Chamber of Commerce and Industries Ladies Organisation also, and have worked on various women empowerment programs. Cybercity Lions Club is my current affiliation, where I serve as the Projects Chairperson. My primary aim for joining this course was to learn how to plan and execute social projects online that will have a real impact on people's lives. I have been awarded as Best Supporting Lion in the 'Lions Clubs International District and Region - 321'.
upGrad Journey
The advanced certificate program in Digital Marketing and Communications helped me develop strong skills needed to create a powerful online presence. The learning experience taught me how best to use social media for marketing. My experience at upGrad has been incredible. I am very passionate about giving back to the community. I wanted to be able to help others in a way that was both meaningful and impactful. And I believed that the best way to do this was by learning how to leverage the power of the internet. And I have to say, I've definitely accomplished that!
Post upGrad, I founded MeriPehchana – a digital empowerment social initiative for service-based women solopreneurs who lack the time, money, or skills to create a website or manage one. It’s about branding and making social media easy for them, providing them their own personalised web address for no charge, connecting all of their social media accounts seamlessly, and creating a unique brand identity for them.
Finally, not only did I learn a lot of useful skills, but I also met some amazing people.
Professional Journey
I started my career in 2017 with ORIX India, one of India's biggest leasing companies and mobility solutions provider. I worked there for 4 years and 10 months as Manager - Product Management & Customer Experience. During my tenure with ORIX, I got opportunities to work on exciting projects with India's leading Automobile OEMs like Tata Motors, Maruti Suzuki, Nissan Motors to name a few and I helped in launch of some headline making products such as Maruti Suzuki Subscribe, Nissan Intelligent Ownership to name a few. I was recognised as a star performer for two consecutive years for leading new initiatives and managing OEM relationships. Currently, I am working with CoffeeBeans Consulting (joined in Jan '22), a tech start-up where I will be managing the Sales & Business Development.
upGrad Journey
upGrad has definitely given me the skills to do things that I had wanted to do for a long time. The best part about Digital Marketing is that you can measure the results and it's thrilling to see the campaigns that you created make an impact. For e.g., with the help of all the learning we had from EMail Marketing, I was able to drive an entire campaign single handedly using MailChimp. Similarly, I did an audit of my company website and was able to identify the gaps where our website was not optimised. We did both on page and off page optimisation which led to an increase of organic traffic by 30%. I plan to get some hands-on experience on the concepts before shifting to a full-time role in marketing. The intent is to grow up to the level of Marketing Head in future.
Professional Journey
Planning and managing ATL & BTL for 5 cities singlehandedly. Planning and executing 100+ events in the first year of my career. Working with the biggest and smallest members of the event industry. Constantly learning and upgrading myself with the current trends.
upGrad Journey
Overall was a good experience, refreshing all my basics and interacting with co learners from various industries and experience.
Professional Journey
I have been a part of the Marketing and Communications team across various organisations. In my 13-year wonderful journey, I have had the exposure of handling various portfolios like internal and external communication, content writing, branding, PR, agency management, client servicing, and many more. During this journey, I have assisted in creating brand awareness for internal as well as external audiences and given a voice to the various organisation-led initiatives and communications. I have always been associated as a quick learner with an eye for detail. I believe in the saying 'Stop not till the goal is reached’. This motivates me to keep performing better with each coming day. I have had the opportunity of single-handedly running the corporate communication department in one of my previous organisations. In my current organisation, I have had the credit of running the internal communications portfolio and holding the flag up and high. During this journey, I have received many awards - Outstanding contribution in delivery, Star performer etc.
upGrad Journey
I believe in the saying ‘Stop not till the Goal is Reached’ and follow the same to enhance my knowledge. I see myself as a lifelong learner with a creative hat who is ready to explore new trends and technologies in the entire gamut of marketing and communications. My learning at upGrad will help me enhance my knowledge and help me live these ambitions. I am an individual who is not much pro at handling social media channels and this journey has helped me open a new chapter in my life that was filled with new learnings every day.
Professional Journey
As a Data Analyst in the market mix modelling domain, I have recently received appreciation from my project manager regarding the output of the work, which is my first achievement in my professional journey.
upGrad Journey
During my upGrad learning journey, Marketing Analytics specialisation was one of the interesting subjects and I hope it will help in the upcoming years in my professional journey.
Professional Journey
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upGrad Journey
Due to the epidemic, I was stuck in my previous position, with no appraisal and no career progression. I upscaled my skills with upGrad and had a new job in a digital marketing agency with a fantastic salary package even before finishing the course, and it is only because of what I learned at upGrad x MICA that I was able to achieve what I did and get a 40 percent raise.
Professional Journey
I have just started out in this line of interest. Every day is new and exciting. To take on big projects a younger me has dreamt of all along.
upGrad Journey
My course of study at upGrad has been extremely good, to get to network, last minute project deadlines, the chaos before starting out a new project. It felt so classroom-like even though it was offline. Can never forget this experience, it was a jam packed 7 months of huge takeaways!
Professional Journey
Very good.
upGrad Journey
Very Nice Experience.
Professional Journey
No experience.
upGrad Journey
The journey was great with coaches and mates.
Professional Journey
Total 3 years of work experience. 2.5 years in hardcore sales and 5 months as a content writer in one of the leading EdTech companies. Received a ‘Pat on the Back’ certificate for outstanding team performance in the month of March
2019.
Received a Certificate of Appreciation for being the top counsellor for the month of August 2019.
Received a ‘Pat on the Back’ certificate in the month of January 2020.
upGrad Journey
The journey with upGrad has been a fruitful one right from counselling to date. Wanted to explore the field of Digital Marketing but managed to be an expert in certain domains. Wouldn't have been possible if it wasn't upGrad. Managed to achieve 92% while working full-time.
Professional Journey
I am currently managing 6 clients and a team of 10 people. I have worked with clients from all over the world.
upGrad Journey
The journey was amazing. There were things we knew but never got a chance to experiment. upGrad gave us an opportunity to understand the basics of digital marketing.
Professional Journey
I have worked as an Assistant Professor in the Department of English Literature. I am a postgraduate in Sociology, Education, and English Literature, and qualified NET in all the subjects. At present pursuing a Digital Marketing course with specialisations in upGrad in association with MICA feeling proud to be MICA alumni.
upGrad Journey
Before pursuing the course, I felt doubtful about how effective the course would be but now I feel really fortunate for the decision taken. Actually, I was new to the marketing field, and doing the course has enlightened me a lot. Content delivery with practical examples was very interesting and easy to comprehend. I liked everything in the course, especially the live sessions and projects that gave me immense pleasure enabling me to apply what has been learned. Even the student support team made me feel at home. If I get an opportunity, I would surely recommend the course via upGrad. Post upGrad I wish to work for a few years to gain practical experience and after that my dream is to start my own venture – a Digital Marketing firm that's the main reason I took up the course.
Professional Journey
I initially joined as a sales manager post my MBA. But I realised that my interest lied in creative arts because of which I shifted my field to advertising. I am doing very well in the agency and have been recommended for a promotion to senior within 6 months of joining.
upGrad Journey
The experience was good.
Professional Journey
I have been a sales professional for the better part of my professional life which has helped me understand how the end customer perceives the communication sent across to them. I am a new entrant to the marketing world and my experience has definitely given me that competitive edge. I have gained so much confidence and learnt so much while being a part of massive projects like CPhI and P-MEC India which is South Asia's largest B2B Pharma networking event. To be an integral part of such a massive project and play a vital role in the execution has been one of the key highlights of my career graph.
upGrad Journey
It has been one of the most insightful and knowledgeable journeys so far. upGrad has given me the exposure I was keen on experiencing for my professional growth. I am extremely happy with the services and education I have been exposed to and the relevance of it in today's world has definitely played an essential role in making me a resourceful employee.
Professional Journey
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upGrad Journey
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Professional Journey
As a part of India's first few leading custom made sneaker companies, I have successfully helped hundreds of Courtside's clients get their first and repeat custom kicks.
upGrad Journey
The course at upGrad and MICA helped me groom my skills and understand the backend operations that go into making a business successful in today's digital age.
Professional Journey
I'm enjoying being a project manager and growing.
upGrad Journey
I was on my career break then I opted for a course in upGrad and it has really turned out well. Helped me to get better opportunities and enhanced my knowledge. Great to be here!
Professional Journey
Marketing is my passion and I love working in this domain more than everything. People call me a workaholic but it's the way of life. 15yrs have been a fun ride and I am looking forward to many more such wonderful years.
I worked with Global companies, and Indian FMCG brands and received much appreciation.
upGrad Journey
It's great learning but managing time with my bad health has been the most challenging part.
Professional Journey
My professional journey has been amazing till now. I have explored different options and learned a lot.
upGrad Journey
My upGrad learning journey has been amazing till now. I have learned a lot.
Professional Journey
I am currently working as Regional Practice Manager at DFDL and I am based out of Bangkok, Thailand. I have more than 15 years of experience in the legal marketing profession and as a qualified lawyer. I have a sharp view on the marketing of the firm whilst taking the legal view into account.
I have worked extensively with top law firms in India and have an indirect working stint with a top international law firm. I am well versed with the business and market development and changes. I also have adequate knowledge of different practice areas and pitching to corporate and government institutions spread across various sectors for marketing the legal services of the firm.
I work with senior management, partners, and attorneys at all levels, and I inspire and engage with even the most sceptical client.
Awards and Qualities - Forbes Top 25 | CMS APAC Content Moguls, 2021| CMS APAC Woman Content Champion| TOP BD Professional to Watch, Asia Law Portal
upGrad Journey
My learning with upGrad was great. The modules and everything else have been a boon. As a B2B marketeer, this was a missing link in my learning and now I am empowered with knowledge.
Professional Journey
I graduated from Delhi University last year. I had worked as a digital marketing Intern for 4 months at GoMechanic, Gurgaon. Then, I joined my family business and have worked on growing it digitally via social media, e-commerce platforms and our own website. I had run successful Facebook ads for my brand. It was a great experience studying with upGrad, amazing platform, amazing content, and excellent support from upGrad buddy. I have worked on several projects, the good part about that was a descriptive analysis of our submission which has helped me learn and improve better. I had received scholar, popular, enlightened, superstar, explainer, nice answer, guru like many tags. It definitely feels great to see these batches.
upGrad Journey
It was a great experience studying with upGrad, amazing platform, amazing content, and excellent support from upGrad buddy. I have worked on several projects, the good part about that was a descriptive analysis of our submission. It has helped me learn and improve better. I was able to implement things with confidence after studying with upGrad. I also ran successful Facebook ads for my brand. I miss small group coaching in which we used to interact with our batchmates, learn and grow together.
Professional Journey
I have executed all the projects successfully, securing full marks in all of them, leaving one. I have secured the highest score in my batch, and I received a heart-warming present from upGrad for the same.
upGrad Journey
The journey began with balancing between a hectic work schedule and studies. Few days into it, my dad suffered from a heart attack. Managing work and studies between something so emotional was not easy but I used to go to the hospital in between and kept studying, hoping to not take any extension in the first month itself. I managed to make it. I left my job since I chose to focus on the course. A month later, I met with an accident and injured my leg, but I kept at it. I got to know that I secured the highest score in my batch, and it made me think that my efforts had finally been rewarded. I am taking care of my health for now and will soon start with an internship in digital marketing. I really wanted to make a career switch and with upGrad and all the knowledge I have gained from here, I know I would be able to pivot easily. Thank you upGrad!
Professional Journey
Started my professional journey after completing my management program in 2018 with one of the fastest growing retail companies. Left after a brief spell and joined the largest bakery chain in eastern India. Successfully launched multiple campaigns and now learning how to market digitally, ready to step up for the next move.
upGrad Journey
This has been very special to me because the decision to take up this course was completely mine and was funded by me. It was a big challenge to meet deadlines after long days of work. It required a lot of discipline and focus, which I think I had developed. This was also my first experience in this edtech era, which was good. I never felt bored or distracted. The course was well designed and experts were there to clear all the doubts. Now I have more knowledge about the space and confident enough to jump on to new challenges.
Professional Journey
Print Ad Sales - I started my career with The Times of India (2 years). TV Ad Sales - 5 years with Star TV and completing 5 years now with Sony. Highlights - Print (TOI) - worked on projects like ET@50, ET-500, Super brands, etc. Business generated from these properties would be around 12 crore (hard sell). TV (Sony & Star) - Worked across categories/ clients, HGECs, HMOV and Regional. Optimising events like Star Parivar Awards, WTPs, Impact properties like KBC, The Kapil Sharma Show. Creating nodes/ integrations, and measuring spikes on Google Trends for clients like Firstcry, Pharmeasy, Joy e bikes, etc. Was a part of the Sales Dashboard implementation project – Vlocity.
upGrad Journey
It was a great learning experience, especially for someone like me as I had no prior digital knowledge or experience.
The course has helped me to prepare better pitches – build conversations as I am now aware of the digital terminologies/ concepts, understand client requirements better, provide solutions - bundling TV and digital depending upon the client's requirement, levering network strength.
Professional Journey
Professional journey: Experienced content strategic, movie and celebrity marketing professional, with an exhibited history of working in entertainment and media Industry with 12 years of work experience spanning across social media, short video platforms, digital, and print. I have been part of Hindustan Times’ content monetising and partnerships department Brand Promotion since its inception. Currently working with India's No. 1 short video platform Josh App, DailyHunt – VerSe Innovation. I have formerly worked with TikTok – Bytedance India, SA and MENA, Hindustan Times, Times of India (DSA), and Dalal & Shah. Partnered, designed, and launched DailyHunt x RedFm short-video news delivery programme called VibeCheck. A flagship and markets-first initiative, taking on an inclusive and humane approach towards content delivery. On-boarded an interpreter from NGO Inclusive Divyangjan Entrepreneur Association (IDEA) who communicated the news content in Indian sign language co-hosting with the RJ reading out the content. The format witnessed a resounding success on the platform and garnered a total of 20 million views in a span of just seven days since its launch. Packaging news in this short-video format, VibeCheck aims at breaking the clutter that exists in the space of news content. Played a crucial part in launching content monetisation print and digital arm – Brand Promotion for Hindustan Times for entertainment and retail vertical. Product/supplements launched for Times of India and Hindustan Times like Times Health, HT Education, Times Neighbourhood, Times Wedding Bells, to name a few.
upGrad Journey
The upGrad journey has been a learning process that has helped empower me in digital space. It has made me more sufficient in measuring KPIs and comprehending the basics of social media platforms. The case studies have been very instrumental in placing the theoretical lessons into real time problems.
The overall course has contributed immensely to my professional growth. I feel more confident now in dealing with terms that I wasn’t aware of previously. Being in content marketing, a lot of my questions regarding how, what and which has been cleared.
Thank you upGrad for making it easy for professionals like us to get these courses to our table and making learning so comprehensive.
Professional Journey
From an animation specialist to a graphic designer and now a brand consultant and identity designer. This journey gave me the opportunity to work with multiple brands and their campaigns throughout the industry. The one I am most proud of is the re-branding of a bar and pub and its launch campaign for its range of craft beers.
upGrad Journey
The upGrad-MICA journey has been very interesting for me. It gave me more confidence in my career and work and helped me gain more authority in my job and in front of clients. The thing I miss most are the live classes and the discussion between the cohorts and your mentors. Achievement during the course would be getting my name in three categories in the Learning Champions list.
Professional Journey
In my professional journey I had achieved many things and I learned so many things and I applied them for professional growth as well.
upGrad Journey
In upGrad my achievement is we were selected for the digital marketing cohort till finals and we missed finals, but we learned so many things.
Professional Journey
I have always been an achiever across all organisations that I have worked in.
upGrad Journey
Having successfully completed the digital marketing course, while the learning has been immense, I am yet to see the impact on my professional life. Having said that, I can say with utmost confidence that this course has made me future ready.
Professional Journey
Building brands and marketing.
upGrad Journey
Amazing.
Professional Journey
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upGrad Journey
Great experience overall!
Professional Journey
As part of the marketing team, I am responsible for ATL, BTL, and branding. Executed special projects like platinum jubilee celebration, first history wall, one of its kind experience centre, etc. Recognised by the chairman twice during board meetings.
upGrad Journey
It was a bumpy ride but no doubt an enriching one. The pattern of the program made it even more interesting. Exposure to co learners, faculty and industry experts was the highlight. I have already started using the learnings in my regular job profile and look forward to applying more.
Professional Journey
Experienced medical devices sales professional with multiple MNCs in India.
upGrad Journey
It was a wonderful experience to interact with a lot of like-minded people from varied backgrounds.
Professional Journey
A sales and marketing professional with 15 years of experience having great business acumen spanning across digital, TV, print, and radio, with an expertise in Influencer Marketing, Corporate Sales, Concept Selling, Consulting, Branded Content, and Content Creation, across South and North India regions.
upGrad Journey
It has been a great learning experience so far with this certification course. I was initially reluctant and wasn't sure as to how I would manage this with my full-time job, but the course was planned relatively with live classes being scheduled on Saturdays and Sundays, which doesn't hamper or interfere with your regular working hours. Yes, one would need to definitely work extra hours to cater to the timelines. But it was all worth it where one could work on case studies from managing live FB campaigns to SEO/SEM campaigns in real time. Overall, a great experience.
Professional Journey
I used to be the main person to talk to the clients and finalise the deal, identify their requirements and choice of property and conduct market research.
upGrad Journey
It's very impressive and I truly learnt many things.
Professional Journey
Got to work on exciting assignments!
upGrad Journey
Got to work on exciting assignments!
Professional Journey
I have done a few internships while I was enrolled in this course. I worked for an advertising agency start-up where I managed the social media handles for three of their clients. Also, I generated statistical reports to keep the clients updated about their brand's progress. I was delighted to get this responsibility while I was still an intern. I also got the opportunity to work for an online selling platform based in India. Here I managed to blow up their Instagram reels and carousel posts, increasing their overall reach.
upGrad Journey
I am a BBA (Marketing) graduate and was always inclined toward Digital Marketing but was unsure how to pursue it further after my undergrad. Joining upGrad + MICA was the best decision I took in the year 2021. I was amazed to see the depth of content that was covered in this program despite being online. This program was the best deal for me; I got to learn so much and had the opportunity to run live ads on Facebook, learnt to create my website (SEO), email marketing, had live sessions with some of the most talented professionals in digital marketing and collaborated with other learners virtually. I will miss the project submission deadlines and the fantastic live sessions conducted by upGrad. I have gained immense knowledge from the program, which will play a significant role in my career. I could not have asked for a better online Digital Marketing program.
Professional Journey
I started working as a Digital Marketing intern 6 months back and within 3 months I was promoted as Digital Marketing executive as I overachieved the targets constantly. I have been praised by my seniors for showing my creativity and dedication towards work which really motivated me to keep giving my best!
upGrad Journey
I had no practical knowledge of Digital Marketing but I am glad that I chose to enrol into this course by upGrad x MICA which is full of live projects and case studies. It has given me the confidence to kickstart my career as a Digital Marketeer. The most amazing part about this course is the Live Sessions and SGC sessions on alternate Saturdays, which I am going to miss the most as they were super interactive and fun! I have built good friendships with my batchmates who still help me if I get stuck or need suggestions. Thank you upGrad x MICA for introducing such an amazing course!
Professional Journey
I started my journey with a small digital agency based in Kolkata and later worked with top 2 influencer marketing and I am placed in the world's largest media agency. In my whole journey, I worked in several big products like Nissan World Cup Trophy Tour, Amazon Prime Day Activity, Veet Brand Ambassador Launch (Sara Ali Khan), and executed campaigns for India's leading brands like Mars, Himalaya, Britannia, Huggies, ITC, MTR, Pepsi, GRT Jewellers, Flipkart, Dabur, Emami.
upGrad Journey
Journey with upGrad is remarkable. I was an expert in influencer marketing but have not any clue about other fields of digital marketing. With this course I touched every corner of digital marketing. I was shocked when I learned a font type and colour symbolise one brand's identity. After this course I will apply for all kinds of jobs related to digital marketing.
Professional Journey
NA
upGrad Journey
I can say, choosing this course from upGrad was one of my best decisions, along with providing sessions from experts where you learn based on real time examples, and overall support was provided.
Professional Journey
NA
upGrad Journey
It was a great journey with upGrad.
Professional Journey
I am a marketing professional with over 18 years of work experience, with insights into understanding the audience, lead-responsive marketing strategies, knowledge of the psychology of buyer engagement, concise communication skills that have ultimately resulted in sales. Although I carry the badge of a sales professional with my past experiences in various companies like Times Group, India Today, Hindustan Times, it is the unconventional approach to selling/marketing that has made me an achiever so far. Have gathered knowledge and experience across sectors viz: FMCG, Automobiles, Telecom, Pharma, Travel. Today, India is digitising at a fast pace so I moved to a digital role to advance my experience with digital content marketing and customised brand solutions. In today's fragmented communication landscape, I believe creative ideas and brand solutions for clients is the new mantra for success. I regard diligent planning, time-bound delivery of results, quality of execution, analytics-driven approach, taking initiative, and leading a team with utmost sincerity and dedication towards my work as my biggest strengths. Awards and Recognition: Awarded Best Performer on the Year in India Today. Applauded for creating a new source of revenue generation in India Today. Awarded for creating a parallel source for revenue generation in WWM.
upGrad Journey
Very disappointing. I will not enrol for any other course from upGrad.
Professional Journey
Top Performer of the Year – 2019; Monthly Reward and Recognition (20). I started as a Senior Executive recently, got promoted to Training Coordinator.
upGrad Journey
It was a great learning experience. Initially, I was a bit sceptical about it. How will I manage my work and give time to this course? But then it all happened and now I have almost completed the course.
Professional Journey
I have worked for 1.5 years as a Client Servicing Executive in an advertising agency where I learned about traditional marketing, the importance of deadlines and the nitty-gritty of corporate communication.
upGrad Journey
Digital marketing was always something that I was passionate about and the importance of it had increased significantly during the pandemic which motivated me to pursue the Digital Marketing course from MICA in association with upGrad. My initial thoughts were that digital marketing is all about social media marketing but was surprised to know that it had various aspects apart from SMM. My journey with upGrad had been a fulfilling one where I not only acquired theoretical knowledge but also worked on multiple challenging projects which gave me exposure to the practical world. With the support of the wonderful faculty at MICA, my supportive upGrad buddies and my hard work, I managed to secure my position in the top 5 learner's list in the DM 40 batch. After graduating, I am looking out for a good opportunity where I can utilise my skills and knowledge acquired through the course.
Professional Journey
Professional journey has been great till date.
upGrad Journey
Journey with upGrad has been great in terms of learning. Getting to learn from industry experts and MICA faculty themselves is great, but the placement drive has been a huge disappointment. There are no relevant jobs on the portal and despite telling, upGrad hasn’t done anything about it.
Professional Journey
Have always been a brand solutions guy. Versatility and a problem-solving attitude have been a foundation of my career with 18 years of diversified experience in media and entertainment. I have been a part of many firsts in India and held multiple records in brand activations which helped me win Brand Activation Manager of the Year and Agency of the Year in the same edition of ACEF awards.
upGrad Journey
The upGrad experience was exactly what I hoped for. Mindfully curated course material and carefully selected SMEs have diligently explained every nuance of Digital Marketing. I wanted to understand digital marketing in the hope to launch my own venture someday. However, this course has ignited a fire within me to launch my start-up this year itself.
Professional Journey
I was lucky enough to have enjoyed a variety of industries, fields, and organisations. Two major career changes in my life, from sales to CRO operations to marketing and corporate communications, taught me a lot. Every bit of those experiences groomed me into this person who could be a stay-at-home mom for 6 years and then get a job as a content writer to start leading a team within a year. Without a relevant degree or prior experience, I achieved this. And I am hungry for more.
upGrad Journey
The upGrad journey involves mixed emotions. While there were some mess-ups with scheduling and other situations, the curriculum is ideal for someone like me who has little exposure in digital marketing and suddenly faced the challenge of leading a team. The faculty is simply superb, my buddy Anjali has been available even at the oddest hours, the assessments were motivating and intriguing. But my absolute favourite remains the communication modules and the live sessions. Those were the reasons I gradually started shifting to Corporate Communications. Thanks upGrad, I recommend the Digital Marketing and Communication course to anybody who is feeling a bit out of the water in the field. Will make a big difference.
Professional Journey
Have won 6 silver star awards in HDFC Bank for the innovative activities.
upGrad Journey
It was a great learning experience from the industry experts. It helped to be in the race with the current trend of marketing.
Professional Journey
It helped me understand brand's point of view and how we can create something which is more appealing to our consumers.
upGrad Journey
I was always interested in the branding and PR part of the marketing sector. Thank you for helping me with a hectic but fruitful journey.
Professional Journey
Started in sales and then into marketing in the healthcare and nutrition segment. Achieved President Awards for sales, Brand of the Year award and successful new product launches.
upGrad Journey
It was an immensely engaging and enriching experience. The knowledge gained has helped me rethink and learn the intricacies of present-day marketing. Overall, it helped me upgrade myself as a professional.
Professional Journey
I am a result-oriented marketing professional with 8 years of deep experience in B2B and B2C marketing communications. Have delivered top-notch marketing collateral for 50+ brands and to audiences in the US, UK, UAE, India, and Philippines. I've donned the hats of a writer, editor, manager, and co-founder during these years.
My achievements:
- Co-founded a content and communications agency called Content Garrage, a remote-first company.
- Created and implemented content and SEO strategies that yielded a 110.13% growth in organic traffic, 106.62% growth in direct traffic, and a 61.76% growth in social traffic as compared to the previous year, targeted at medical professionals based in the US.
- Ranked 21 blogs on Google’s 1st page of search results in a record span of time (1st blog in 2 months, all 21 in 10 months). Helped increase traffic to blogs by 209% and grew unique pageviews on websites by 686.07% in 5 months. Target audience – medical professionals in the US.
- Was awarded the Shining Star of the company for my proactive efforts towards improving the team's quality of work in 2016.
- A responsible mother to the world's most delightful 4-year old boy.
upGrad Journey
I chose to join upGrad when I had just re-entered the workforce from my 3-years long break due to motherhood. Though I was constantly in touch with the industry through freelance projects during those 3 years, things had changed a lot. I wanted to upskill myself and be taken seriously at work. With all the knowledge that's floating around on the internet, I needed a structured program that can strengthen me technically and guide me on the next steps. That's the reason I chose upGrad's MICA + Deakin program.
While I am yet to start my Deakin journey, I have successfully completed my MICA program.
The journey was nothing short of a roller coaster ride. I had just started a new role as Content Manager at the same time last year. The MICA course had just begun, and my son had just started school. There were multiple illnesses at home too, as the covid situation was at its peak then. My employer was a US based company that required me to work in US timings as well. I had to juggle them all. There was nothing more or less important than the other. I somehow managed to complete my modules and submit my assignments with the help of extensions and guidance from my batchmates and the upGrad student buddy. There were some very toxic experiences at work, which directly impacted my study time. But somehow, I pulled through.
After 8 months of hard work, I scored about 73% in my Digital Marketing course. Not only was I elated, but I also felt more confident of my skills as a serious marketer. I start a new position tomorrow with a unicorn company that's been named as one of the best start-up employers in the US. I am joining them as their Content Team Lead with an 86% salary hike as compared to my previous role. All thanks to the rigorous assignments and strong foundations that upGrad and MICA helped lay. Your role in my career, team upGrad, will always be remembered and cherished.
Professional Journey
upGrad helped me to develop my own website which I am proud of.
upGrad Journey
Very professional platform that gives us plenty of opportunity to grow in our own career.
Professional Journey
17 years of expertise in Retail Category Management with leading retail and wholesale formats. Instrumental in setting up and scaling non-food business in the organisations.
upGrad Journey
Wonderful learning experience at upGrad. Became digitally savvy with the comprehensive PG program. Developed new skills and confidence to interact with digital marketing experts at the workplace. On campus learning was the one thing dearly missed.
Professional Journey
Not Applicable
upGrad Journey
My learning experience at upGrad has been exciting!
As the pandemic hit our regular lives and when work from home became a norm, I crossed paths with this interesting field of Digital Marketing. I immediately began to search for a good course in this subject and then I got to know about upGrad and the excellent course that they provide in Digital Marketing. I joined it and then there was no looking back!
The content of the modules was crisp and time bound. I was systematically taught the concepts of Digital Marketing starting from the basics. The best part of this course was the assignments and the projects. The assignments gave me the confidence to use the concepts in real-world situations. Before joining the course, I knew very little about the subject but now I am a step ahead in various areas of Digital Marketing. Of course, this is not the end of my learning journey. My quest for DM will continue through more practice and reading. I thank upGrad and MICA for giving me a concrete platform to learn a subject that I was passionate about.
Professional Journey
My work experience itself is like an award and achievement where I have created logos from scratch, built an identity for business, created multilingual websites on CMS portal and that too being from non-tech background without any professional course/certification.
I even ran paid campaigns and ecommerce portals when I started my own business from scratch.
upGrad Journey
It was an amazing journey being with upGrad. In the past one year I enjoyed learning and moreover interacting and learning from industry stalwarts. During my last module, I got an offer of digital marketing manager while before that I was not confident to accept such a role. The thing I miss in this course is a book. There should be one.
Professional Journey
I have done MBA in Family Managed Business and Entrepreneurship from Symbiosis Institute of Business Management, Bengaluru and undergraduation in B.Com, from St. Xavier's College, Jaipur. I was General Secretary of the Department of Commerce in my undergrad and awarded ‘Excellence in Marketing’. And now I'm planning to start my own business in the FMCG sector.
upGrad Journey
It was such an incredible experience to learn such astounding subjects like social media ads, new age media, consumer centricity and many more from the great minds of the industry. It has been an exciting journey of diving deep into the world of Digital Marketing – running live campaigns, doing numerous quizzes and case studies.
Professional Journey
I started my career as a Quality Analyst and worked in the same role for 4 years. I then came across the Advanced Digital Marketing course from upGrad and MICA which excited me and I saw the scope of advancing my career from it. I now have a lot of confidence and knowledge and am working as a Digital Marketing intern at DigiDarts.
upGrad Journey
The experience was even better than what I imagined and expected. I got the best knowledge from the MICA professors and other experts from the industry.
The projects and SGC classes are very well planned.
Professional Journey
Management trainee
upGrad Journey
Good.
Professional Journey
Wonderful!
upGrad Journey
Learning journey with upGrad has been incredible! I have learnt too many concepts and working on real projects/case studies made it easier for me to grasp and utilise the knowledge.
Professional Journey
It was really a great period of around a year when every day would bring a new piece of knowledge and learning. The course is designed in such a way that every vital digital topic along with necessary basics concepts of marketing theory compliments each other to make it a complete pack to compete at any workplace of digital marketing environment. The assessment work and abundant live sessions were helpful towards clarity on subject concepts. The entire year was hectic due to its extensive and vast coverage on the subject but awesome and exciting too. Thanks to all the honourable mentors and backend support team of upGrad and MICA as well to make it a successful journey and boosting our knowledge and confidence level than it was prior to completing this course. I am also thankful to all my wonderful batch colleagues for sharing their knowledge and support to clear doubts during the course.
Hope this Digital Marketing course from upGrad-MICA will help me in my career transition from offline to online medium which was my sole aim before enrolling myself into this.
Wishing upGrad-MICA to continue in their efforts for uplifting the skill of aspirants in coming years too who are looking for better career advancement, growth, and make life better.
upGrad Journey
The upGrad learning journey was a mix of pleasure of new learning and pain of hectic schedule to accomplish a lot of modules and project works within deadline. This course requires a lot of hard work and time which I probably did and scored a good percentage along with 18 badges earned in this course by continuous support and guidance from mentors, backend team, and batch colleagues. Although the course is over now, the good part is that my confidence level also took a boost by upgrading myself as I have earned a fair level of knowledge in the digital landscape to work and compete at any workplace. Before enrolling myself into this course, it was a challenge for me to select from so many to an appropriate institution from where digital marketing course can be done which will really going to help me for career transition from offline to online medium especially in the time of covid when you cannot move out from your home to attend in classroom. After a lot of consultation and research, I was finally convinced to go with upGrad-MICA and now I realised that my decision was absolutely right. The course module is extensive and vast touching each and every aspect of digital marketing or even more and teaching methodology is perfect by highly knowledgeable mentors from the most reputed institute of our country and experienced industry experts. One thing I miss most about this course is to attend live offline classroom sessions where all our colleagues would sit together. The feel and flavour of classroom study will always be a missing string.
I am planning a career transition from offline to online medium and believe this course will definitely help me to succeed in the coming years as digital is the future.
Professional Journey
Worked on multiple campaigns out of which two have been biggest achievements - 1. The launch of Nestle Chai Life (premix tea) - conceptualised this campaign to launch the product in the market. Won a Silver in ACEF 2019 for best use of a platform to launch a product. 2. Awareness campaign for Pedigree - Wrote and directed ad film for Pedigree to ensure no stray goes hungry in the lockdown. This ad film won multiple awards: FOMA Asia Silver for Best amplification of content and distribution, MEDIA 360 Silver award for Best use of Insight and Innovation and last but not the least MMA Smarties Bronze!!
upGrad Journey
HonestlyI am still waiting to benefit from this program.
Professional Journey
Started as a civil engineer and then moved to media marketing after MBA. Have more than decade of experience in media sales, client servicing, and communication strategy in TV and entertainment industry and sport event management. Then started my own venture in sports event management and sports development. With various skills and experience acquired in all these years, I can say I am an all-round marketing professional.
upGrad Journey
upGrad’s Digital Marketing program is good. Post upGrad program I am aspiring to join an organisation of repute and spearhead their business growth and keep learning and grow myself too because learning never stops. As said "An expert in anything was once a beginner."
Professional Journey
I have been in the retail industry for almost two decades in the role of a professional visual merchandiser heading the division. In the pandemic, I was handed over charge as a head of retail marketing as well. I am really happy that I took up the challenge and had the opportunity to learn so much.
upGrad Journey
In my new role I was expected to facilitate the digital activations too and doing this course with upGrad helped me to understand the digital ecosystem and apply the learnings in the phygital world that we are now expected to create and thrive in.
Professional Journey
Proud performance marketeer, dealing in Facebook, Instagram, LinkedIn, google Google Ads and all other social media platforms for many leading companies.
upGrad Journey
Live sessions by MICA faculty were the best.
Professional Journey
Marketing professional with 7 years of experience in the healthcare industry.
- Managed 150 crore anti-allergy portfolio in India (No. 1 anti-allergy brand in the country)
- Launched a new sub-category of anti-allergy brands (2 new launches, ranking in top 10 brands today)
- Brand excellence awards: 2017, 2018, 2019, 2021
- Best Brand plan award: 2021
- Won global Innovation project 2020
- Currently leading the Point of Care and Neurology portfolio at Roche Diagnostics
upGrad Journey
Extremely fulfilling! A complete course that perfectly blends theoretical knowledge with practical applications! Right from recorded modules to live coaching sessions to dedicated projects, the course has been a wholesome experience! I can confidently put my knowledge to practise at my organisation! Thanks upGrad!
Professional Journey
It was a wonderful experience.
upGrad Journey
It was such a great learning experience. I got to learn different skills.
Professional Journey
16 years of rich and diverse experience across product and service categories. A marketing and quality expert with a proven track record in areas of marketing communications, market strategy, planning, operations excellence, quality and customer service excellence. Have extensive experience in working and leading cross-functional and cross-regional initiatives. A certified 6 Sigma green belt, human-centred -design practitioner, and Value Stream trainer.
upGrad Journey
It's been a delightful learning experience over the last 8 months. upGrad and MICA have given an opportunity to learn and interact with the best in the industry. I am a hardcore marketeer at heart but while doing stints in strategy and quality, I felt I was missing out on the newer aspects of marketing and that made me sign up for this course. Getting back to books after so long was a delight, and upGrad made it even more awesome.
Professional Journey
A result-oriented senior marketing professional with nearly 12 years of experience in marketing and sales management. Skilled in developing campaigns to drive sales, increase exposure, and acquire new customers at a lower cost per lead. Managed 5+ residential projects with higher ROI for each online and offline campaign with total revenue of approx. 300+ crore.
upGrad Journey
I can only update you about my experience with winning a case study of Uber with a second position.
Professional Journey
We started our business thinking it as a measure to cater to our extra expenses but this turned out to be our main income. It has grown tremendously in these three years. We have a customer base of more than 5,000 customers and we have sold more than 20,000 customised products all over India and abroad. We had done a corporate order for a Mumbai based company named Givaudan.
upGrad Journey
The upGrad journey was an experience. Since it was my first time as an online learner it was something new for me. Took me a while to adjust but it was done by the end of the program.
Professional Journey
I am currently working with a leading marketing agency as a reputation analyst. I specialise in handling B2B clients across spectrums with special focus on driving campaigns through creative communication. In the past, I have worked with NDTV GOODTiMES as a sub-editor and handled their social media and TV digital synergy. I am a well-trained photographer, with interest in content writing, research, digital audio-visual production, etc. I was also the general secretary of the photography society of the prestigious Hindu College, Delhi University. I have experience of working with myriad organisations such as, social media intern with Vh1 India (Viacom 18), Digital Media intern with GoodTimes in the past. In addition to this, I have been a part of community building activities for instance, as a civil society volunteer with NIMHANS, Arunachal Pradesh and more recently, I've worked with a community in M-east ward of Mumbai in association with a self-help group called ‘Udaan’ and subsequently, made a documentary about how women, who are a part of this self-help group are transforming their lives and bringing about change in their community. This documentary was also screened at the 9th DMCS National Short Film Festival 2020.
upGrad Journey
As a digital marketeer, I was always on the hunt to acquire new skills. When I joined the digital team at the Mavericks, I realised that there were gaps I wanted to fill to boost my understanding. Undertaking postgraduate certification in Digital Marketing and Communication with a specialisation in Branding and Communication from MICA, I managed to balance both work and education at the same time. I learned crucial skills and softwares like Google Adwords, Google Analytics, Facebook Ads Manager, Hubspot, Quora, Instapage, Google Adsense, through this course. This course helped me gain confidence in areas I used to be uncertain about earlier, which has resulted in enabling a positive contribution to the overall success and wellbeing of the team.
Professional Journey
Proud performance marketeer, dealing in Facebook, Instagram, LinkedIn, google Google Ads and all other social media platforms for many leading companies.
upGrad Journey
Live sessions were the best facilities provided by upGrad.
Professional Journey
Working in the digital marketing field has been a crazy rollercoaster! Surprising myself with the work and its results every day, building the potential of a business and creating the right presence for them out in the market has been a very fulfilling experience for me.
upGrad Journey
The digital marketing universe is moving so fast and upGrad has helped me catch up with it!
Professional Journey
My professional journey has been amazing! After completing my degree in BBI I started my career in digital marketing. I discovered my interest lies in the field of digital marketing after doing some Google courses and digital marketing courses from upGrad. From being an intern at Freedom Tree, I managed to hold a position at the company. I'm very motivated to learn new things every day and that keeps me going!
upGrad Journey
My upGrad journey has been a rollercoaster. Yet, I have managed to work and study for all these 11 months. This upGrad learning journey has been incredible and has impacted my professional life in a good way. I have virtually met upGrad professors and mentors who have been sharing valuable information and have motivated me throughout the learning process. Happy to be an alumnus at upGrad!
Professional Journey
Senior market research analyst with 5 years of experience. I have achieved 3 awards for exceptional service delivery of projects, contributing to the growth of business by gaining 100 gbp million prospects for the company through client deliverables and for going above and beyond in meeting client expectations in 40 deliverables within 5 days. I have also successfully completed the digital marketing course with upGrad in collaboration with MICA along with the current job and I'm currently looking for digital marketing opportunities to grow in that field with the experience in market research.
upGrad Journey
The experience with upGrad has been great along with exceptional learning. With the knowledge I have gained I'm now able to correlate my learning with real life marketing scenarios. From the upGrad buddy to the career coach, the faculty has been supportive, helpful and have given the ultimate guidance throughout the journey. I'm grateful to be a part of the upGrad family.
Professional Journey
I joined Uhde India Limited as a graduate engineer trainee in October 1999. That was my first job. Then I joined Bharat Petroleum Corporation Limited in June 2000. I worked in an LPG bottling plant as Operations and Safety Officer at different locations. During my tenure as Safety Officer, we won best LPG plant All India HSSE for the year 2008-09. I worked as an engineering officer and transformed two LPG plants with state-of-the-art equipment, major being replacement of mechanical carousel by electronic carousel at Indore and Nagpur. Then I joined LPG sales. During my tenure as Sales Officer, I rolled out Direct Benefit Transfer of LPG subsidy, which was a GOI initiative. Then I worked as a Plant Manager. After two years of working as Plant Manager, I was elevated as Territory Manager. During my Tenure as LPG Territory Manager in Jabalpur, I rolled out Pradhan Mantri Ujjwala Yojana, which was a GOI initiative from 2016 to 2018. In 2018, I moved to Pune as LPG Territory Manager. We won the Best Territory award in 2018-19 in Western Region while I was Territory Manager in Pune. In 2021, I moved to a new Business Unit Retail, which looks after MS, HSD as a Retailing Initiatives Role Holder for Maharashtra and Goa states. I was involved in commissioning of more than 100 door-to-door delivery HSD bowsers, which was one of my major achievements here last year.
upGrad Journey
I enrolled in the Digital Marketing program, as digital marketing teaches us the new era of marketing. Although I was thoroughly engaged in traditional ways of marketing, I was totally new to it. Thanks to upGrad for making this learning experience so rich. Now I can understand the ways the new era marketing progresses. I can contribute to my organisation by way of new ways of marketing. Further, I want to work as a freelancer and in the teaching line in digital marketing in future.
Professional Journey
Nothing to highlight much. Achievements yet to come.
upGrad Journey
upGrad experience was good.
Professional Journey
Been a journey full of challenges and new learnings. Was awarded a ‘Shabashi Award’ for my contributions in the Employee Volunteering Program of Tata Steel.
upGrad Journey
Learning was good. Learned concepts with real time projects. Got to be friends with my co-learners. Received insights from the best faculty at MICA and other upGrad mentors.
Professional Journey
I have worked in marketing and sales for over 15 years. As a marketing professional, I have worked for multinational companies in a variety of industries, such as pharmaceuticals, hospitality, construction, refrigeration, and cooling, etc. My areas of expertise include Marketing, Project Management, Data Management, Competition Analysis, Brand Promotion, Marketing Presentations, and Reports. As a marketing manager, I have developed and managed marketing activities for large-scale pharmaceutical and related events in North America, South America, Europe, and Asia, including managing social media posts for the events.
upGrad Journey
So far, my experience at upGrad has been good. Though my overall learning experience was good, I still feel there is a lot to learn about digital marketing. The syllabus of the course covered the basics of digital marketing. Freshmen would be better served by this course than professionals who have been in the marketing field for a number of years.
Professional Journey
In fact, there are many proud moments, achievements to tell about.
upGrad Journey
It was unexpectedly really great. Really qualified peers, good faculties, learners friendly teaching pedagogy.
Professional Journey
Before starting my upGrad journey, I was freelancing in social media marketing for a year till I came to an understanding that I require more technical knowledge in the field. Understanding the digital marketing ways to be able to implement it in my future job roles is what made me choose this course from upGrad.
upGrad Journey
The most favourite and important learning for me has been the assignments. Achieving a 95-100% mark in each assignment was a result of all the learnings I gained through the upGrad module and being able to execute that in every project I did. It has not ever been about just the number but the knowledge I have gained with so much ease with the help of all the professors. The hard work, learnings and teachings definitely paid off in every way possible.
Professional Journey
I started working as a team lead for the Swachh Bharat Campaign in Chhattisgarh with Tata Trusts. After that, I taught in colleges and then became a research associate with IIT Roorkee. After marriage, I took up a digital marketing course to switch to more corporate-based roles. I am currently working with an NGO as a digital marketeer. I champion their cause and efforts toward building a more equal, and just society and enabling a change that can have a significant impact on the lives of underprivileged communities.
upGrad Journey
I joined the digital marketing course in upGrad at my husband's insistence. He saw in me the potential to grow in this field and upGrad proved to be just the right platform for me to develop and grow. Throughout my journey with upGrad, I learned immensely especially from the live projects. It instilled in me the curiosity and willingness to explore this field as much as possible. With the certification in hand, I felt empowered and confident to pitch myself, and fortunately, I grabbed an opportunity one month before the completion of the course. Ever since I joined the job, I am learning so much each day. I also feel confident enough to take up projects as a side hustle. Really loved the course and more so loved the mentors.
Professional Journey
As a graphic designer, I am well versed in the field of design and advertising. I have participated in Pepper Content's NBC awards and was in the top 100. At the academic level, I graduated as the best outgoing student from my college. I have worked on many projects and have taken up as a deputy designer at district level in Rotaract.
upGrad Journey
I had a really good experience in my upGrad learning journey. It helped me learn a lot of new skills and I was able to add some value to my takeaways.
Professional Journey
I am working in a digital marketing agency as an intern in the SEO department. I have 5-6 months of experience here.
upGrad Journey
The experience with upGrad was not that great. While starting the course was really amazing. But from the middle of the course it was difficult to understand and while ending the course it was not understandable. I am really disappointed. But the only good thing happened here. I got a good internship in an amazing agency. Thanks to Avani Mehta who helped me to get this internship. And I am really thankful to Aakansha, my high-performance coach. She helped a lot to build a positive energy to deal with my office. She guided me to work accordingly. Thank you upGrad for such good people to guide us.
Professional Journey
I have worked as a Senior Reporter for 3 years and covered major events. I have been working with non-profits for the last 3 years creating content and handling communications.
upGrad Journey
It was an absolute pleasure to study at upGrad for the last 8 months. The app made the learning easier. The challenge was to manage time for studying along with the job. But the extensions were a relief.
I miss the most that I used to learn so much and update my knowledge regularly through the course.
Professional Journey
I am a passionate marketing enthusiast and a social media marketeer by profession.
With over three years of experience working with small and mid-sized brands to some highly esteemed international clients ranging from diverse industries including:
Tourism, Education, Healthcare, Consumer Durables, and Financial Services, I have seen growth throughout my journey.
Extremely proficient in understanding the industry requirements, roadmap planning, generating top-notch content, running paid ads, and copywriting.
Proven strength in formulating and implementing smart lead generation strategies and communications that drive website traffic that initiates sales and increasing brand awareness.
I have a knack to keep learning and believe in constantly upskilling myself to stay relevant in today's job market.
Just when the pandemic had hit us in 2020 and we had shifted to working from home, I was given a very challenging project related to immigration. It was an immigration service company based in New Zealand. I count that project as a game-changer for my career because not only was the domain very different but the client was tough and it made me learn and execute so many things altogether.
Curious Learner | Positive | Team Player
Unapologetically in love with ideas, content, and food.
upGrad Journey
My journey with upGrad has been good. Having a full-time job and studying simultaneously sounded very daunting at first but with flexible timings and proper gaps between assignments, I somehow managed to study and work efficiently.
Professional Journey
Na
upGrad Journey
Na
Professional Journey
First Female President, Business @NUV (2019-2020)
Awarded All Rounder Student of the Year for exemplary performance throughout the University (2017-2020).
Awarded for Unconditional and Dedicated Efforts towards Cultural Committee, Navrachana University (2017-2020)
Won Best Innovative Business Idea competition, University Level (2018)
Events committee Head, Business @ NUV, (2017-2018)
upGrad Journey
Upskilled myself for better career goals via upGrad's course. Missed actual class learning as it was an online course. Wishing to join a progressive organisation and put my theoretical skills into practical use.
Professional Journey
My professional journey started at the age of 18.
upGrad Journey
I joined upGrad to upgrade my skills in digital marketing. The live online sessions and weekend group coaching classes helped me to get through the syllabus and assignments. I am so grateful for being able to join this program and learn a lot. This program connected me to many other aspiring individuals and it helped me get through this exciting bumpy journey. I am confident now with the learnings and can't wait to amplify it.
Professional Journey
Currently, I am working in Globalgig Resources Private Limited in the digital marketing department.
upGrad Journey
My journey was awesome. Learned a lot. It is the best e-learning platform.
Professional Journey
I always had an interest in studying something which led me to pursue this course. I have taken all the assessments from Google learning and done many programs in the lockdown. I have the experience of 3 years of working as a digital marketeer and currently, I'm studying digital and content marketing in Canada at York University.
upGrad Journey
upGrad helped me gain confidence and polished my marketing skills. I had the experience of SEO but with the help of this course, I analysed and learned paid marketing which is currently helping me a lot in my current organisation.
Professional Journey
Good.
upGrad Journey
Good.
Professional Journey
.
upGrad Journey
Overall, very good experience and exposure on upGrad.
Professional Journey
Increased the company website traffic by over 50% via social media platforms such as YouTube, Facebook, Instagram, and Twitter.
Developed a marketing plan for recruitment of new interns and improving web presence which increased followers on social media by 80%.
Created and designed over 40 different banner advertisements.
Managed creative development and marketing campaigns including email blasts that yielded open rates as high as 60%.
Authored a weekly blog post with a minimum of 1,000 words which doubled subscribers.
Doubled readership of publication for local and global audience. Global audience reach is 7 countries.
upGrad Journey
I remember when I was entering my first day with upGrad online Digital Marketing course, I was extremely excited but at the same time extremely nervous. Speaking more specifically about upGrad, it is a massively rich campus with both great people and amazing opportunities.
Professional Journey
Secured full marks for executing a brand awareness campaign for a clothing brand and won scholar certifications for completing the modules in time.
upGrad Journey
upGrad not only helped me to upskill but also has given me the confidence to start my career as a freelancer. I have worked for a digital marketing agency for 3.5 years but never got the opportunity to run campaigns.
Professional Journey
I began my career as a teacher and moved into content writing and marketing. My professional journey got me really interested in digital marketing and content management, which has led to my current role as Editorial Lead in Societe Generale.
upGrad Journey
Learning about digital marketing has helped me plug all the gaps in my knowledge and understanding as well as given me new, comprehensive knowledge about the field. The coursework was insightful and the live projects were exciting and interesting. It gave me a great understanding of digital marketing as a whole, which I hope to leverage in my career.
Professional Journey
I am a finance enthusiast and a trader. I trade in Future, Options, Equities, Crypto, and Forex.
upGrad Journey
"The beautiful thing about learning is nobody can take it away from you."
Added another feather to my cap by successfully completing the Advanced Certificate in Digital Marketing and Communication with a specialisation in Branding and Communications from MICA | The School of Ideas and upGrad. Learning from industry experts was the best part of this course. This certification will boost my resume and provide me with more job opportunities in this competitive era. I would like to thank all the professors and co-learners who were part of this extraordinary learning experience.
Professional Journey
I am a fresher so I don't have any professional journey.
upGrad Journey
The upGrad learning experience was awesome and the project was also very good.
Professional Journey
With two years of experience, the journey has been one enthralling ride with many lessons learned.
upGrad Journey
upGrad was a platform that helped me carve a niche best suited for my skills. It provided a routine when the world was chaotic. Particularly enjoyed the live sessions.
Professional Journey
Pharmaceutical brand manager with 11 years of work experience working across brands in different product lifecycle stages.
Awarded Global Recognition award for teamwork and performance.
upGrad Journey
The upGrad journey has been superb. Well-structured program and support from mentor and buddy has been superb.
Professional Journey
Got an opportunity to work with MNC- Ericsson. Currently working as an editorial professional and handling social media (community management).
upGrad Journey
It was a great experience. I was able to successfully implement the learnings from the course in my current job.
Professional Journey
I am a fresher and have started my professional journey with Publicis Media.
upGrad Journey
Experience at upGrad was good. Got to learn a lot of things with practical hands-on experience.
Professional Journey
From a DJ to a VJ. A VJ to an Event Manager. An Event Manager to Channel Marketeer. My career has grown vertically and horizontally and that for me is a great success. And today, validating that, I manage customer engagement and channel marketing with a combination of experiential and digital journeys in our ever changing world.
upGrad Journey
Lots to learn. The course is a base to start a new career for some and validation for some.
Professional Journey
Highest Sales at TSM level in 3 products - Altroz, Tigor, and Harrier.
upGrad Journey
upGrad has helped in building the foundation for Digital Marketing which ultimately helped me in guiding our dealers to establish their digital presence over various digital platforms.
Professional Journey
Not Applicable
upGrad Journey
My learning experience at upGrad has been exciting! As every good thing comes to an end, so has this awesome learning journey! The best part of this course was the assignments and the projects. The assignments gave me the confidence to use the concepts in real-world situations. The content of the modules was crisp and time bound. I was systematically taught the concepts of Digital Marketing starting from the basics to advance. Before joining the course, I knew very little about the subject but now I am a step ahead in various areas of Digital Marketing. Of course, this is not the end of my learning journey, my quest for DM will continue through more practice and reading. I thank upGrad and MICA for giving me a concrete platform to learn a subject that I was passionate about.
Professional Journey
I was a "gold medallist" in 2 years of the PGDM program at the International School of Informatics and Management, Jaipur.
I received a "Gold Medal" in 2017 for achieving the highest sales figure in Health Insurance at IndusInd Bank Ltd.
I was awarded the "High Flyer" recognition at TC Global in 2019 for being proactive with marketing campaigns and for taking out of the box initiatives.
In Feb. 2020, I achieved the highest conversion (walk-ins) from my marketing activities at an event called Global Ed Interact. I was rewarded for this feat.
In our Swiggy group assignment, which was a part of our Digital Marketing certification at upGrad, we received a perfect score. This is special as I took a lot of initiative in finalising the content.
I scored 95% in my Marketing Analytics specialisation.
upGrad Journey
Achievements: In our Swiggy group assignment, which was a part of our Digital Marketing certification at upGrad, we received a perfect score. This is special as I took a lot of initiative in finalising the content.
I scored 95% in my Marketing Analytics specialisation.
Experience: I had an amazing experience while doing this program. Before I joined the program, I had zero proficiency in Digital Marketing. My aim was to build a robust foundation in Online Marketing and Analytics so that I could improve as a marketeer and become a specialist in this field. This program has certainly proved to be a free speed highway toward achieving my goal. Today, I feel more confident and more equipped to tackle modern marketing complexities. My plan post upGrad is to get an opportunity where I can put my newly acquired digital skills to proper use.
Professional Journey
Started with advertising. Moved on to pioneer the celebrity management business in the country. Managed some of the biggest stars like Priyanka Chopra, Shahrukh Khan amongst others. Worked with some of the biggest brands like Nokia, Levers, P&G, etc.
Ventured on the entrepreneurial journey in 2010. Worked across the experiential domain verticals of influencer marketing, celebrity management, sponsorship marketing, content placement across sports and entertainment.
Was responsible for the Nokia association with KKR – an IPL team for 7 years plus.
Worked with over 25 plus brand endorsements each for Priyanka Chopra and Shahrukh Khan.
Was awarded the 30 under 30 young Turk award.
upGrad Journey
The upGrad journey has been extremely informative and educational.
Has taught me the working and concepts of the digital marketing world with greater depth. Though I dabbled with it in my professional workspace, upGrad helped me understand the digital marketing concepts and terms better to aid brands for better business success. Miss the SGC. Miss the mentor interactions with students. Did not realise studying at this point after so many years would be fun and interesting. Was extremely proud of my marks and will miss the assignments and while waiting for results at the end of each segment.
Professional Journey
I have experience of working with multiple brands of various sectors.
upGrad Journey
It was a very good experience.
Professional Journey
I have more than 10 months of experience of work dedicated to the field of digital marketing and have developed the experience of my own in handling the heavy but interesting and rewarding work. I have, in all these months, gained experience in marketing tools like Facebook Insights, Facebook Ads, Instagram, LinkedIn, Google Ads, Zoho One software, email and SMS marketing, website planning and building, marketing analytics, and designing marketing strategy. The main achievements that I personally believed that I have managed to complete in my job:
1. Developed marketing strategies for the start-up from the scratch and social media content calendar every month and handled social media channels.
2. Created engaging email campaigns, and email outreach resulting in increase in lead generation by 18% and keeping existing customers updated about new features
3. Analysed the performance of every marketing channel and prepared a business KPI monthly report.
4. Implemented different content marketing strategies for different social media channels and increased engagement in every social media channel i.e., Facebook, Instagram, YouTube, and LinkedIn.
5. Revamped their website which led to an increase in website traffic by 67%.
upGrad Journey
Firstly, I must admit that joining this advanced certification course at MICA in association with upGrad is a wise decision I have made. This course has not only broadened my span of my knowledge in digital marketing but also immensely helped me in my previous job at edmingle in achieving marketing objectives of the company with desired results. Earlier I didn't have much idea about SEO and other domains of digital marketing, but this course has given me different ideas of various domains of digital marketing by providing live sessions and live projects. This course has also helped me to grab another opportunity and now I have joined Performics India as business manager.
Professional Journey
Founder of cre8india , Designation Partner of MPSK Publication LLP, executive of branding and marketing at Joy E bike.
upGrad Journey
This is a very important and practical exposure of knowledge and is helpful in career.
Professional Journey
N/A
upGrad Journey
The digital marketing course by upGrad was one of the best things I did in terms of learning marketing. The pre-recorded videos, live classes, and case studies along with small group coaching were the perfect blend.
Professional Journey
I started off writing crime reports for the Deccan Chronicle and moved on to write ad copies for various brands like Wipro, Naturals Salon, KFJ, and more. Spearheaded the The Wipro Chennai Marathon and Isha Mia ads. Later took a break from working for companies and started freelancing. Wrote website copies for various brands and handled the content of many social media pages.
upGrad Journey
Once I started freelancing, I realised that only writing is not going to be enough. I had to be able to market myself properly and help my clients do the same. So upGrad and MICA with this course on digital marketing has helped me upgrade myself. With bite sized modules and really fun live projects, I could get hands-on experience to practically handle the theories I learnt. Thank you for this amazing course!
Professional Journey
Got 80% of marks in advance certificate in Digital Marketing and Communication course.
upGrad Journey
Great learning experience.
Professional Journey
Multiple awards for performance in digital marketing.
upGrad Journey
It has been a good learning experience
Professional Journey
Best achiever, top performer
upGrad Journey
Na
Professional Journey
I have 3 years experience as a marketing manager at Kigali colour roofings. Currently I am working as an international marketing officer at Rwanda Mountain Tea Ltd.
upGrad Journey
The course was good. Looking forward to opt for a master course from upgrad itself
Professional Journey
Won Achiever award for the month of January.
upGrad Journey
The learning was great, especially the subject matter experts.
Professional Journey
I started as a fresher with my company. But today I lead a team of 6 and coordinate with clients.
upGrad Journey
The journey was purely fulfilling. Got to make new friends and learned a lot.
Professional Journey
In the last 16 years of my career journey in the Travel and Tourism industry, getting through the last two years and riding the pandemic storm is my greatest achievement. One of the things I am most proud of myself is that I had made a commitment to my valuable clients that their refunds pertaining to their travel that could not take place in the year 2020 would be done. I kept my word and every single client's refund was processed. I would like to share an article posted on my LinkedIn profile which would give you an essence of how I overcame the challenge through one of the many instances I had faced during the pandemic: https://www.linkedin.com/pulse/luxury-holiday-covid-19-my-dilemma-vinayak-ramesh-kumar
upGrad Journey
This course was a much needed upskilling requirement given that the last two years have been very challenging. I am very thankful to all the professors at MICA and the upGrad team, especially my buddy Anjali Bhaktiani for all the support and encouragement that made my entire learning journey the last 8 months very fulfilling and an enriching experience.
Professional Journey
10+ years track record in marketing, strategy, research and analytics, sales enablement, and marketing automation particularly in cloud and SaaS. Known for unifying diverse teams across disciplines to identify marketing opportunities and contribute to the pipeline.
upGrad Journey
The course helped me to validate my knowledge and add a new domain of B2C marketing.
Professional Journey
Since 2004, have worked with media agencies like GroupM, Dentsu Aegis Network, and Lodestar Universal in different roles i.e., in media planning and buying. Have worked on businesses like Microsoft, Intel, LG, PayTM, to name a few. Have led negotiations for some of the biggest cricket deals and created content IPs for various clients.
upGrad Journey
The journey has been quite exciting, learning is always enriching! Balancing both work life and student life has been a task but I enjoyed it thoroughly.
Professional Journey
I've worked and executed social media strategies for their Instagram account and food start up "The Gourmet Jar" as part of my internship. In my current role as Employer Branding Specialist for Atos Global, I've created an Instagram strategy for their employer branding.
upGrad Journey
I truly enjoyed every step of the experience, from lectures to group discussions, case studies to live projects!
Extremely grateful for the invaluable guidance and support provided by our faculty Siddharth Deshmukh, Dr. Falguni Vasavada, Siddharth Kapur, Siddarth Padmanabhan, Chandan Singh, Joydip G., and my mentor Rakshita Mohite.
My journey into digital marketing started with this course and it has given me the much-needed motivation to continue and progress.
Professional Journey
As I am new to this industry, I will surely share my achievements in the future. I have successfully performed a SEO check-up for a Wordpress website www.sinterize.com from the learnings at upGrad.
upGrad Journey
I am very happy to see the progress I have made in my professional journey through upGrad. As I started my journey as a digital marketeer without any proper knowledge on the field, I learnt everything on-job under the guidance of my very supportive seniors. But I never wanted to stop there, so I joined upGrad to upskill my concepts and strengthen my foundations. All the learnings in this course helped me implement them in my current organisation and helped me understand where the improvements need to be done. I thank the whole team at upGrad for conducting such an amazing course which helped many such learners like me.
Professional Journey
The journey was quite interesting. From just knowing the outer learnings of the digital marketing field to getting in-depth knowledge. Now it feels that endless nights and a late-night rush for completing assignments was worth it.
With great guidance from the faculty like Siddhart Deshmukn, the journey was quite enjoyable.
upGrad Journey
The upGrad course really helped me to gather complete hands-on experience in the digital marketing field.
Professional Journey
I have been associated with my own firm and I have been doing internships with various firms starting with an event company named Media Fusion and recently with Embriture . So I have been actively involved in co curricular activities like sports, dance, singing, and I have participated in various competitions in such fields. About winning awards, I have won many but most importantly when I won a running event made me proud and I was overjoyed. About projects, I have done various projects related to my studies during my bachelor's and during marketing course in MICA.
upGrad Journey
I had a wonderful journey and experience with upGrad which made me learn different concepts and aspects of social media. The live lectures and online curriculum was very effective. I miss being part of lectures with my friends made through upGrad. I have a plan of continuing into this professional setup using my learnings I got from upGrad.
Professional Journey
I have been associated with MPower Training Solutions handling both human resource and digital marketing. Have done various internships during masters and bachelors and gained immense experience and knowledge from it. About my achievements, I have gained a lot of awards during school or college days. A recent incident which made me happy was about winning in a running event organised in Dubai. I have done various projects in school and college days and even in the course of digital marketing in MICA but one project which I like the most is about a psychometric test I did in masters.
upGrad Journey
I had a wonderful journey and experience with upGrad which made me learn different concepts and aspects of social media channel The live lectures and online curriculum was very effective I miss being part of lectures with my friends made through upGrad I have plan of continuing into this professional setup using my learnings I got from upGrad.
Professional Journey
NA
upGrad Journey
With upGrad and MICA, my journey has been really great and special at the same time. I came to learn so much about digital marketing that it gave a reason to believe in my dreams now and gave a career a new direction. Today, not only can I say I could sustain in a digital media and advertising world but can be a good digital marketer too. With MICA and upGrad, the journey was never boring and tough for me. It gave me new learning and experience even sitting at my own home. During the projects it was the IE and my co-learners who made it interesting and never a challenge for me. I thoroughly enjoyed my experience learning at MICA – a fruitful experience. With this end of program, I would just thank each of them who were a part of this program.
Professional Journey
Internship
upGrad Journey
It was good experience overall
Professional Journey
Ideating, curating, and guiding brands in planning their marketing and branding activities within Times Group's portfolio of brands. Conceptualising and implementing brand IPs for specific marketing strategies.
Key achievements:
Successfully published Hero Qubo's first print ad campaign, revived travel vertical with innovation in print media (Tirun Travels). Garnered 13+ crore revenue during covid.
Strategised and formed an ad-hoc team to tackle the advertising challenges during covid.
Increased SoV by 25% of 6+ brands through IMC plans.
Awarded the most "Innovative marketing strategies to onboard Millennials".
upGrad Journey
The day-to-day learnings I imbibed from the modules were pragmatically applied in the conversations with my clients and helped propose more tactful media plans considering their marketing strategies. I could also have a more in-depth conversation over and above their marketing needs (like Insights, PLC, etc.)
I have learnt a more logical and structured way of solving business problems which have helped me be more efficient and resourceful in my team.
I miss the online lectures by the renowned faculty (Dr.Anita, Siddharth, and Dr. Falguni). The weekly interaction with them was the most enriching part of the weekend.
Post this program, I wish to be in a brand managerial position, where I can be an influential contributor toward a positive upliftment of a company's brand.
Professional Journey
My biggest professional achievement here is that I got a chance to work with the people who always supported me from every aspect. It helped me to upskill myself in every digital-related thing which includes social media management, performance marketing, content for ad copies, and other soft skills such as communication, PPT skills, Canva skills, etc.
upGrad Journey
My greatest professional achievement was completing my bachelor’s degree in PGDM through upGrad and MICA. I had no financial support from my family and had to work a full-time job while pursuing my degree. This taught me to prioritise my time, build great habits, and stay focused on my goals. I am proud of this accomplishment and I feel that what I learned is going to give me a big advantage in my career now.
Professional Journey
Best performer at the ITC Hotels,
Top performer, Best groomed, Good reviews from GroupM.
Professional Journey
I belong to the Johnson & Johnson project which is part of the Digital Life-Science domain in my company and I lead the Enhancement team for 120 pharmaceutical-based websites belonging to North America and the LATAM region. I have been a part of this project for the last 5 years of my journey in TCS and our team has been awarded as one of the best-performing Support and Enhancement Teams in Johnson & Johnson so far.
upGrad Journey
My upGrad journey was supposed to start a year ago but due to some mishaps on my end, it got delayed by one year. However, I am truly lucky to join such an organisation. In today's world for someone who aims to be in the marketing field, digital marketing is the most important part that the person should understand. The course materials are well crafted suited to the current industry trend and they are explained in such a manner that anyone would understand in one go. Moreover, we have received assistance in learning in the form of mentorships and Small Group Coaching which helped us enhance our skills as well. The projects and case studies have been made to gain knowledge by giving me hands-on experience as to how to tackle real-life scenarios. Since I am a working professional, during the initial phase it was really difficult to manage the time for both learning and my office. However, I had planned my daily schedule in such a way that I could study after my day's work in the office. The weekends used to be a pretty tight schedule since I used to have the webinars and small group coaching classes along with self-study to complete the projects and case studies on time. Overall, I would like to thank my mentors, teaching assistants, upGrad buddy and peers for the wonderful journey for the last one year.
Professional Journey
Seasoned marketing professional with expertise in retail marketing, retail sales, and channel sales. Awarded as the Best Marketeer award in India multiple times at LG. Awarded as the best young talent at Godrej retail division. Awarded and selected for a South Korea project from LG Electronics Ind Pvt. Ltd. Awarded and elevated to AGM Marketing Manager recently. Worked in Rajasthan, UP, Delhi-NCR, and Gujarat region. In my professional journey, digital marketing was missing in my portfolio which I had completed with the help of this MICA x upGrad course.
upGrad Journey
With high voltage up and down in our daily routine, it was challenging and very difficult to find time for the course. Also, it was very challenging to balance family life while doing and completing the project's deadlines. Being in the consumer durable industry for long we used to work on sharp deadlines and new technology, which had actually helped me a lot in completing this course timely and with distinction. My family is my sole motivator – even my 2nd standard kid used to remind me that "Dedda, you haven’t opened your upGrad portal for many days!” I learned a lot with this course and it will be a sure shot upgrade for my professional career.
Professional Journey
I am an experienced Business Development professional with an MBA in Marketing and a total of 9.5 years of work experience. In these 11 years, I have worked on scaling up 4 start-ups, cross-functional collaboration handling teams of up to 20 people across Business, Tech, Marketing, Service, and Support. End-to-end project management and strategic management for projects in different categories like: Music – AR Rehaman, Arijit Singh, and Illayaraja, etc. Agencies – GroupM, Mindshare, Wavemaker, OML, BToS, etc. Travel – marketplace brands like Cleartrip, Thrillophilia, Explara. Hospitality partners like Taj Group, Marriott, etc. IT B2B clients like – Wipro, Tech M, Juniper, Intel, IBM, and many more. In my current role I am leading the BD team for Insider.in (A PayTM company) and lead the Business Development team of 6 people for their event ticketing vertical pan India with PnL responsibility and targets of about 150 crore annually.
upGrad Journey
I was still looking at my own performance in some of the case studies. Coming back to learning or e-learning after almost 10 years post MBA was tough. But the process was good and oriented towards self-learning at my pace. The course was extremely informative, relevant and updated w.r.t the case studies, small group meet ups, etc. Post the course, looking to switch from BD full time job to some digital marketing consulting work and get the confidence to start my own digital agency in the next 1-2 years.
Professional Journey
6 years of experience from sales to marketing and then digital marketing. Each of it has contributed towards me becoming what I'm today. Indeed without sales it'd have been tough to be a better digital marketer. Have led multiple campaigns throughout industries like sports, social enterprise, B2B and retail.
The one campaign I led was into the fitness segment which led to a special facilitation from the COO and even getting a cash price with certificate of recognition for the efforts. In that campaign I single handedly managed the campaign from start to end, even product development with research. Such campaigns and products were industry first, and which led to shaping the industry to become more professional. If you see a gym or fitness centre with a professional certification anywhere then that'd be my contribution towards it to develop the industry and indirectly inspiring people to take such a professional approach to the fitness career.
upGrad Journey
The program helped me with honing the skills to leap into the next level of my career. The modules and the faculty were equally the most important thing to the whole program. The bi-weekly sessions were the most helpful.
Professional Journey
With the help of program, i was able to design a GTM plan that was strategised for 6 months. The plan has already been executed and is running wonderfully.
upGrad Journey
My learning journey has been amazing. Right from the fundamentals of marketing to PR and communication dynamics, I am a lot better than before in my understanding of the marketing domain.
Professional Journey
I have just started my professional journey in a reputed organisation thanks to upGrad.
upGrad Journey
The journey with upGrad was amazing. The experience of attending the live session was awesome. upGrad is really one of the best platforms to upskill oneself. Also, the upGrad buddies are very supportive and good.
Professional Journey
It was very good and the learning experience was great.
upGrad Journey
It was very good and the learning experience was great.
Professional Journey
I have been awarded as best corporate sales manager for generating a revenue of 5 crore from a single account.
upGrad Journey
Disappointed with the course module and placement support.
Professional Journey
I have 15 years of experience in Marketing and Sales, Media Planning, Team Building, People Management and Business Development. I started my career with a software company as Business Development Executive, marketing their e-commerce solutions back in 2006. Later, worked as a Sales Associate with Reliance Communications, during the initial launch of broadband services. I did my PGD in electronic media, which helped me in navigating my career as a media marketing professional with leading print media publications like HT Media, Amar Uajla. The key responsibilities included, Business Development, Team Handling, Agency and Client Management. I have organised various education fairs, women empowerment initiatives, and celebrity events. The experience at various roles has helped me in developing an innovative and problem-solving mindset. In my current role, as Zonal Director with an NGO, I have implemented media strategies and frameworks in building a strong network across all verticals which in turn helped in brand building of Society of Social Action and Research in Health, Education and Environment. Initially, the NGO model was more traditional in nature. I was instrumental in implementing digital transformation for NGO, taking traditional talent search exams online, social media marketing and building alliances. I had been a school captain and was awarded best student in Class 9. I was awarded with the Maximum Retail Sales Award in Reliance Communications for Lucknow Region. Applauded for extensive marketing and defining strategy for HT Campus, online educational initiative of Hindustan Times and Amar Ujala Publications Ltd.
upGrad Journey
It was a great learning experience and learning in the Digital Marketing domain. The program unskilled me in my professional life. I realised that a more holistic understanding of digital business aspects is the next step in my career which led me to research MICA. At MICA, flexibility offered by elective courses and core curriculum will help me to build a strong foundation to apply my traditional print media experience to shift gears with digital media evolution. MICA and upGrad learning program will help in applying classroom knowledge to real time business challenges further propelling me towards my goal and career progression in digital space. I will leverage my experience as a core team member of my media network to collaborate with fellow students and vast upGrad and MICA alumni base to build a strong network. I will facilitate panel discussions to gain exposure to the challenges faced by industry experts. Through this, I aim to develop my leadership skills and assimilate my learning into practical application.
Professional Journey
Moved to Adelaide Australia. Looking for a job here.
upGrad Journey
Didn't complete the specialisation modules.
Professional Journey
Started my career 20 years ago. Passed out from Army Institute of Management Kolkata, in 2002. Having worked with companies like Wockhardt, Loreal India, Cadila, and Hindustan Coca Cola Beverages Pvt. Ltd., I finally landed up with a job in Oman with Khimji Ramdas for their Pizza Hut Division as the Marketing Head for the brand. Life moved on, I grew with the company, started e-commerce for Pizza Hut Oman, moved on from traditional to digital marketing, and here I am after 20 years finally deciding to enrol myself for studies once again. Thanks to the edtech platforms now available, wherein professionals like us can go back to studies without disruption to our work schedule. Well on this journey with Pizza Hut, I have been recognised by the middle east Pizza Hut team on various occasions, such as Pizza Hut step changing Digital Award – 2019; MENAPAKT Pizza Hut Marketer Award 2016, etc.
upGrad Journey
upGrad has been a great learning platform. The pace of the program, the small group discussions, the video tutorials, case studies, questionnaires, and projects, was of great help in getting the fundamentals clear. After the completion of the course, I am better equipped in understanding the scope under the digital marketing domain. It also helped me refresh my marketing basics which I had studied during my MBA days 20 years back. I am also glad that I took up Marketing Analytics as one of my special papers. It helped me realise that I am good at understanding data and that the data points have a story to share. I am keen on finding a new break in my career with organisations who believe that digital and data analytics is the present and not the future.
Professional Journey
With American Express Global Business Travel received, Outstanding Achievement Award for Performance, Hard Work and Dedication, Jan. 2016 and July 2017. Certificate of Recognition for Adherence, Jan 2019. With Emirates Airlines, trained, mentored and supervised new joiners. Worked and well-versed with all markets and processes within the organisation.
upGrad Journey
Secured Rank 4, PG Digital Marketing March Batch 2021! Overall good experience! Will miss the hustle, adrenaline rush, and excitement of attending classes, finishing deadlines, and brainstorming during the assignment projects. Wish I could meet the batchmates in person. Looking forward to my smooth transition from travel domain to digital marketing with the help of the upGrad team and successfully getting a good job opportunity.
Professional Journey
Started with working as a SMM at RICE Group, then I joined MUMUSO a global lifestyle brand as Digit Marketing Manager, after pursuing Advanced Digital Marketing and Communications certification from MICA and upGrad. I luckily got into GroupM, though I joined as a Paid Social Executive, I know I will climb up to senior and managerial positions in coming years.
upGrad Journey
upGrad teachers and the upGrad team, with special mention to upGrad Buddies have been really very supportive. Throughout my learning journey if I faced any issue major or minor all of it has been dealt with promptly and precisely. I had also opted for career services, as I was looking for a job switch and the upGrad team helped me with the Interviews, the career service team even till now sends me emails with job opportunities. Lastly and most importantly, the course materials are up to industry standards and the concepts were covered in detail.
Professional Journey
I have close to 3 years of experience as a performance manager. I have been awarded with the Rising Star award.
upGrad Journey
I had high expectations from upGrad when I joined the course. But while the lecturers were good, the support team and placement teams were poor. The promises of good placements and higher packages were not met, the average salary offered is almost half or even lower than my current package.
Professional Journey
Started to work in corporate life from 2018 and it has been an amazing journey till today. Every day is a new day full of opportunities. Everyday there is something new to learn at the workplace. Getting an opportunity to work on Salesforce in my organisation was a new life in itself. My role in my organisation is presales, in which I research on the competitors of the company.
upGrad Journey
Every case study and project were unique in upGrad. Loved working on all projects but the best one was the Swiggy case study where we got an opportunity to talk with our peers and it was a great conversation. Best part of studying at upGrad is that people from across the country join here and interacting with each one of them is to learn something from their culture and background. Thank you upGrad for all the opportunities.
Professional Journey
With years of experience in marketing communications and content strategy, I decided to start a small content writing studio of my own. Prior to that I worked with many leading IT companies in India, helping them tell their brand story and build an engaged target audience. As my experience grew in the B2B space, I moved to a digital marketing agency and became a sought-after content strategist for the agency's clients.
upGrad Journey
I wish upGrad had come earlier in my career. I would have achieved so much more. I really enjoyed the challenge of managing work, home and a rigorous course with multiple assignments and modules and projects to complete. It was so nice to enter the case study competition and be selected as a finalist. I've learnt a lot, naturally. Some of the areas where my knowledge was lacking was social media and SEO and upGrad really helped with that.
Professional Journey
I have 12 years of experience in content creation and marketing within ITES. I specialise in marketing CRM products. I have experience creating and executing virtual events specific to the CRM industry. In my 12-year tenure, I worked in various leadership roles in operations, marketing, and recruiting. Received best team leader for three quarters during FY 17-18.
I always keep learning and upskilling to excel and contribute at work.
upGrad Journey
I enrolled in the MICA – Digital Branding and Advertising course to upskill my branding skills.
The course content helped me deep-dive into this subject, and the faculty, guest lectures, and doubt solving sessions were all a great help.
Assignments, case studies, and group work activities enabled me to work on real-life branding activities.
The upGrad placement and Careers Coach services helped me choose my next opportunity. Particularly my Career Coach Mr. Sandeep Pawar equipped me to handle the CXO interviews to negotiate the salary.
I am delighted to be associated with upGrad!
Professional Journey
4 years of experience in the FMCG industry, in cosmetics and beverages across segments in GT, MT professional and B2B sales and marketing.
upGrad Journey
It was good, it became difficult in the second half of course to manage the deadline of the office and assignment. This course has helped me gain a perspective in my day-to-day job and what better we can do to improve brands in different industries and channels.
Professional Journey
Accountant & Digital Marketeer
upGrad Journey
The DM program taught me to do all minor details for marketing activity. Challenging thing I have faced is timely submission of assignments.
Professional Journey
Nothing.
upGrad Journey
Nice experience.
Professional Journey
I was a B.Com student till 2020 and frankly speaking I had not much interest in subjects they offer but after my interest in digital marketing through upGrad I turned my whole path towards it and happy to say that I did follow my passion and grow each day and consistently learn through mistakes. I wasn't in a professional background as I just graduated from college but during my courses from upGrad I had great friends and colleagues. Through them I was introduced to the world in a professional manner. Whole day working on projects and case studies and those assignments by upGrad and how can I forget those afternoon sessions. All so memorable. As for now, I completed 2 internships with great companies and now working as a paid media intern confidently.
upGrad Journey
I would say it was an immense pleasure to be a part of upGrad and its whole team, working day and night to get us to what we want. I would have missed a big opportunity to be not included as an upGrad alumnus this pandemic.
Not only do you get to learn things here but also grow as a person and the type of community upGrad has created is fabulous. We have different departments for everything and those time-to-time sessions, projects, and case studies with a bunch of colleagues and non-forgettable big marketing experts and their teachings.
Thank you upGrad x MICA!
Professional Journey
Branding and MarCom professional with 6+ years of experience in industries like media, Real Estate, Radio, Education and FMCG. Few of the companies I worked with are Indian Express, Midday, Farmhand, MIT College. Worked with new-age start-ups to optimise their social media marketing, online-offline campaigns, promotional strategy, etc. by closely working with the core team. Now entering a new phase of life is starting my own business.
upGrad Journey
upGrad portal is excellent and working and gaining a degree is a nice concept. But I am not 100% satisfied. I asked in May for reading materials from the team but could not get them, and even though I asked for interview scheduling support, I have not received them. I referred many students to upGrad, but I didn’t receive a cashback offer except for one candidate.
Professional Journey
To be an integral part of one of the leading custom made sneaker companies.
upGrad Journey
upGrad gave me the confidence to chase my dreams.
Professional Journey
Very insightful and lots of amazing projects!
upGrad Journey
Awesome journey!
Professional Journey
I received three certificates in college competitions. Talking about projects worked on, I was the head of all the print media as well as handled social media for our event, The Elixir, a food festival organised by us as a part of the curriculum. During my five months of internship at Meluha the Fern an Ecotel Hotel, Powai I got an opportunity that no other trainee received, which was handling and managing a banquet event. I feel proud of it that I made myself worth it when my manager trusted me with this huge responsibility.
upGrad Journey
The learning journey with upGrad has been amazing. Got familiar with some very friendly people throughout. upGrad has impacted my professional life. Even before finishing my specialisation, I had a freelance project in my hand which was possible only because of upGrad. Post upGrad, I have decided to work in a company, develop myself more, and eventually switch to freelancing.
Professional Journey
Nothing.
upGrad Journey
At the time of enrolment for the digital marketing program I was told that ’'ll get the placement from upGrad itself and upGrad team will help us to get the job in top most companies, but the truth is there was not a single help from you to look for the job and now ’'ll have to put my own efforts to get the job without any help from upGrad. It was my mistake. I took admission in upGrad for this program but I'll not suggest to any friend or family members to take admission in upGrad for their studies.
Professional Journey
I had interned at Amfah for about 3 months and it was an amazing experience learning.
upGrad Journey
My upGrad learning journey has been an amazing one. I have learned a lot of new things, concepts, and ideas and it has put me in the right direction and it has given me clarity.
Professional Journey
It was a wonderful experience.
upGrad Journey
Amazing experience.
Professional Journey
Have successfully managed to lead the team of 11 members of franchise store.
upGrad Journey
Time management was the key to make sure that the assignments are completed on time.
Professional Journey
A semi-veteran of the OOH media industry, I have been associated with OOH advertising and media planning since 2010, it has been a good journey thus far. I have successfully executed multiple campaigns for some of the top MNCs working with brands like The Coca-Cola Company, BMW, HCL, YUM Foods – to name a few.
Recently won the coveted '40 Under 40' individual award in the OOH media and advertising space, in an event organised by Exchange 4 Media.
upGrad Journey
The upGrad journey was nice and special, it was important because the last educational course I had done was way back in 2008. It was imperative that I upgraded my skill set and be aware of the most important and critical clog in the marketing mix – digital/social. The initial part of the course took me back to 2006, to my MBA days, when we had to submit assignments and projects and there was a strict timeline which had to be adhered to. One of the main challenges was to set aside some time for the course, for this, I would highly recommend – study for 1 hour daily, instead of blocking your weekends. The analytics specialisation was an interesting and difficult module, which requires quantitative ability and you will need to put in the hours, if you, like me, are not comfortable with numbers. The upGrad course and the specialisations have equipped me with the understanding and practical knowledge of the vast and diverse field of digital and content marketing. I now plan to keep working on the weekends and keep honing the knowledge that I have gained with upGrad.
Professional Journey
Worked as a Junior Merchandiser for a year at Zilingo Global, a Singapore based Fashion st art-up.
upGrad Journey
The course was extremely helpful and made learning difficult concepts very easy. Hands-on experience while doing live projects was the highlight and it gave real time insights into the actual marketing scenarios.
Professional Journey
Started my creative journey with Schbang just a couple of months ago. Have worked on brands like Philips, Havells, Cavin Kare, etc.
upGrad Journey
It was an extensive program.
